Data Proficiency
Strong understanding of GA4 analytics data (insights and interpretation).
Experience with BigQuery as a central data warehouse.
Ability to move data from GA4 to BigQuery.
Proficient in SQL and writing complex queries for analysis and transformations
Lead analytic projects, managing all key internal and external stakeholders
Recommends the right analytical solutions to solve client business problems
Develop customized analytical solutions by integrating GA4 data into BigQuery to support data-driven decision-making processes and optimize marketing strategies
Implement and maintain ETL processes to seamlessly transfer GA4 data to BigQuery, ensuring data quality for precise and comprehensive reporting
Collaborate with cross-functional teams to leverage advanced data analyses and machine learning in BigQuery based on GA4 data, contributing to the enhancement of customer experience and engagement

Data Infrastructure Ownership
Dedicated ownership of Google Cloud setup, especially BigQuery.




Integrate multiple data sources — analytics, CRM, email marketing, Google Ads — into BigQuery

Customer Data Platform (CDP)
Enhance a manually built MVP CDP with automated data ingestion and activation.
Familiarity with Vertex AI, Python, and ML-based audience creation in BigQuery is a plus

Activation & Personalization
Use BigQuery data to push audiences and insights to Google Ads or any other activation tool.
Analyze and optimize workflows to improve performance and results.

You will fit right in if you have –

- 7- 9 years experience within an analytics function in the marketing industry
- Robust experience in SQL, BigQuery, GA4 and ETL
- Understanding of Customer Data Platform
- GCP experience will be an added advantage
- Must feel comfortable learning new systems and tools
- Strong interpersonal skills

📌 SQL / Python Analytics Manager (Gurugram)
🏢 Publicis Global Delivery Pgd
📍 Gurugram