What's Ditto At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.
We pioneered the industry-first 'No-spam' policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 1,200,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.
Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India's largest stockbroker, Zerodha.
Oh, did we mention– We won LinkedIn's Top Startup award for two consecutive years - 2022 & 2023.

Ready to craft content that helps millions of Indians make sense of insurance
We're looking for a copywriter who has hands-on experience specialising in copy for paid Meta Ads (Facebook and Instagram). Your primary responsibility will be to write and test copy for our health and term insurance campaigns to generate qualified leads. This includes hooks, primary text, headlines, calls to action, and short-form video scripts. This is a performance copywriting role, not a generalist content-writing role.
You should be able to explain insurance clearly without using fear, pressure, or misleading claims. Meta Ads Copy experience: Performance-minded: Collaborative: You can work closely with performance marketers and designers to turn campaign briefs into effective ads.

Develop hooks, primary text, headlines, calls to action, and short-form video scripts for health and term insurance campaigns.




Create copy variations for different audiences, needs, levels of awareness, offers, and creative formats.
Work with performance marketers and designers to brief creatives, launch copy tests, and develop the next set of variations.
Use performance data: Review results with the marketing team and use relevant metrics, such as click-through rate, conversion rate, cost per lead, and lead quality, to inform the next iteration.
Develop and test new hooks, value propositions, objections, and calls to action rather than relying on one version of an ad.
Collaborate with performance marketers, designers, and subject-matter experts to make sure the copy is helpful and accurate.
Write supporting content when needed: This may include Google Ads, landing pages and webinar ad copies, but paid Meta Ads copy will be the primary focus of the role.

Over 1 year of copywriting experience, including substantial, hands-on experience writing copy for paid Meta (Facebook and Instagram) campaigns.
Experience writing for lead-generation or other performance campaigns, and the ability to explain how you used results to refine copy.
A portfolio that demonstrates clear, concise writing and the ability to explain complex topics to a consumer audience.

At Ditto, we're more than just an insurance company. We're a team of diverse people on a mission to make insurance cool .
When you join Ditto, you'll join a high-performing team where your ideas are valued, your voice matters, and your work directly impacts how millions of Indians see and experience insurance.

Competitive compensation
Comprehensive Health and Term Insurance
A collaborative, creative, and growth-focused work culture
Unlimited access to our office pantry :)

Introductory call with HR

- Task 1 - Writing Assignment
- If you're ready to create content that's empathetic, impactful, and human, we'd love to hear from you! This is an in-office role.

📌 Marketing Copywriter (f/m/d) (Bengaluru)
🏢 Ditto Insurance
📍 Bengaluru