Key Responsibilities • Plan, execute, and optimise performance campaigns on Meta (Facebook & Instagram Ads) and Google (Search, Display, PMax, YouTube) for restaurant and café clients.

- Manage high-budget ad accounts across multiple restaurant brands/locations with full accountability on CAC, ROAS, and CPL targets.
- Develop hyper-local targeting strategies I.e. geo-targeting, radius campaigns, and store-visit attribution, to drive in-store footfalls and delivery orders for clients.
- Run A/B tests on creatives, copies, audience segments, bidding strategies, and landing pages; derive actionable insights to share with clients.
- Collaborate with creative and content teams to develop compelling ad creatives tailored to F&B; audiences (menus, offers, seasonal campaigns).
- Leverage Meta Pixel, Google Tag Manager, and GA4 for robust conversion tracking, audience building, and retargeting across client accounts.
- Manage Zomato Ads / Swiggy Ad campaigns and other food delivery platform promotions for clients.
- Build weekly/monthly performance dashboards and present data-backed campaign reports to clients and internal leadership.




- Monitor competitor advertising strategies and industry trends within the F&B; and performance marketing space.

Ideal Candidate Profile

- 3+ years of hands-on experience in performance marketing, preferably managing Meta and Google Ads at scale.
- Proven track record of managing high-budget campaigns with strong ownership of CAC, ROAS, and CPL metrics.
- Experience in the F&B;, restaurant, or hyperlocal business ecosystem is highly preferred.
- Strong expertise in hyper-local targeting strategies (geo-targeting, radius campaigns, store visit attribution)
- Proficient in tools like Meta Ads Manager, Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Experience running campaigns on food aggregators like Zomato and Swiggy Ads is a strong advantage.
- Data-driven mindset with the ability to run A/B tests and translate insights into actionable strategies
- Solid stakeholder management skills with experience presenting performance reports to clients or leadership.

📌 Marketing Co-ordinator - Full-time (Gurugram)
🏢 DotPe
📍 Gurugram