About the Role We are looking for a driven and commercially savvy Business Development Executive to join our growing advertising agency. In this role, you will be at the forefront of our revenue expansion efforts - identifying, pursuing, and closing new B2B opportunities across SaaS product companies and media/advertising verticals. You will work cross-functionally with creative, strategy, and account management teams to craft compelling pitches and build lasting client relationships. This is an excellent opportunity for an ambitious professional with 1–3 years of experience who is eager to grow their career in a fast-paced agency setting at the intersection of technology and media.

Business Growth & Pipeline Management

- Identify and prospect new business opportunities within B2B technology, SaaS, and media/advertising sectors through outbound outreach, networking, and industry events.
- Build and maintain a robust sales pipeline; manage leads from initial contact through to contract close using CRM tools (e.g., Salesforce, HubSpot).
- Client Acquisition & Relationship Building
- Lead compelling, insight-driven pitch presentations and proposals tailored to client business challenges.
- Act as the primary point of contact for new business prospects throughout the sales cycle.





SaaS & Digital Media Sales

- Leverage knowledge of SaaS business models, product-led growth, and digital advertising ecosystems to effectively position agency services.
- Demonstrate proficiency in selling advertising and media solutions - including programmatic, social, search, content, and OOH - to technology-first brands.
- Partner closely with Account Management, Strategy, and Creative teams to ensure seamless client onboarding and handoff.
- Provide market intelligence and client feedback to inform service development and gotomarket strategies.
- Prepare detailed proposals, SOW documents, and commercial agreements in line with agency pricing and positioning.
- 3 years + of experience in Business Development, Sales, or Account Growth - ideally within a B2B environment, advertising agency, media company, or SaaS organisation.
- Strong understanding of B2B sales processes, buyer personas, and enterprise sales cycles.
- Familiarity with SaaS business models and the digital advertising/media landscape.
- Proficient in CRM software (Salesforce, HubSpot, or similar) and MS Office / Google Workspace. Prior experience at an advertising agency, media house, or marketing technology company.

📌 Senior Director, Salesforce Business Development (Gurugram)
🏢 Cog Culture
📍 Gurugram