Job Description : Business Development ( Lead Conversion) Experience : 2+ years
Location: Mohali, Onsite ( Fulltime)
Rotational Shift

Job Summary:
We are seeking a highly skilled and motivated Business Development Executive (BDE) specializing in Business Developm
ent (BD) to focus exclusively on lead conversion for Website and App development Services . The ideal candidate will possess robust communication and negotiation skills, with proven experience in nurturing and converting leads generated by the marketing and junior sales teams into long-term clients.

Responsibilities:

- Take ownership of lead conversion from initial contact to closing deals for Website and App Development services.
- Engage with prospective clients through email, calls, and virtual meetings to understand their marketing needs.
- Prepare and present tailored proposals, quotations, and service offerings aligned with client objectives.
- Collaborate closely with delivery and technical teams to ensure alignment of client expectations and project feasibility.
- Manage the sales pipeline effectively, maintaining accurate records of interactions and lead status in CRM systems.




- Follow up persistently with warm leads and nurture relationships to move prospects through the sales funnel.
- Negotiate contracts and terms while ensuring client satisfaction and company profitability.
- Provide insights and feedback to marketing and junior sales teams to improve lead quality and conversion rates.

Requirements:

- 2-5 years of proven experience in lead conversion and sales within IT Services, Website & App Development Services (React, MEAN , MERN Etc)
- Strong understanding of Frameworks, languages concepts, campaign structures, and KPIs (CTR, CPC, CPA).
- Proficiency in client communication, proposal development, and negotiation.
- Experience with CRM tools (e.g., HubSpot, Zoho CRM, Salesforce) for pipeline management.
- Excellent interpersonal skills and ability to manage multiple client interactions professionally.
- Self-driven, target-oriented, and capable of working independently in a fast-paced environment.

Educational Qualification

- Graduate (B.Tech, MCA, MSC.IT)
- Certification or training in digital/email marketing is a plus.

📌 Business Development Manager for LED (Sahibzada Ajit Singh Nagar)
🏢 Deftsoft Informatics
📍 Sahibzada Ajit Singh Nagar