Role Overview
We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement.
The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics.
This is not just a content role. This is a growth engine role.

Key Responsibilities
1. Channel Strategy & Positioning
Launch and structure the YouTube channel aligned with financial brand positioning
Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers)
Conduct keyword research for high-intent finance queries
Identify content gaps from competitors

2. Financial Content Planning & Scripting
Create monthly content calendars aligned with marketing goals
Write clear, compliant, high-retention scripts
Simplify complex concepts like YTM, credit ratings, risk profiling
Work with compliance team for required disclaimers

3. Production & Shoot Management
Coordinate shoots (in-house or with vendors)
Direct anchors/experts during filming
Ensure skilled quality (audio, lighting, delivery)




Guide editing for retention, hook strength, and CTAs

4. SEO, Publishing & Optimization
Upload with SEO-optimized titles & descriptions
Create high-CTR thumbnails
Implement YouTube Shorts strategy
Optimize end screens, chapters, tags

5. Growth & Performance Tracking
Monitor CTR, retention, watch time, subscribers
Improve performance via thumbnail & title testing
Align content with lead generation funnel
Share monthly analytics reports

Required Skills
Strong understanding of YouTube algorithm, SEO & analytics (CTR, retention, watch time)
Experience managing a YouTube channel end-to-end
Ability to write clear, engaging scripts for financial content
Basic knowledge of bonds, fixed income & investor education topics
Experience in thumbnail planning & title optimization
Working knowledge of video production & editing tools
Data-driven mindset with monthly performance reporting capability
Ability to work with compliance-sensitive financial content

📌 Social Media Executive, Full Time (Ahmedabad)
🏢 Tipsons Group
📍 Ahmedabad