Brand Manager Experience: 3–6 Years
Location: Vadodara, Gujarat
Department: Marketing & Branding
Reports To: Operation Head / Marketing Head
Openings: 01

Role Overview
We are looking for a strategic and creative Brand Manager to lead the development, management, and positioning of our brand across all channels. This role is critical in shaping our brand identity, reputation, and market positioning while ensuring alignment with overall business strategy and marketing efforts .
As a Brand Manager, you will be responsible for creating and executing brand strategies that drive awareness, loyalty, and growth.
Key Responsibilities
Brand Strategy & Positioning:
Define and implement a long-term brand vision and positioning
Develop brand architecture, messaging frameworks, and tone of voice
Ensure brand consistency across all touchpoints (online & offline)
Marketing & Campaign Alignment:
Work closely with marketing, content, and product teams to align campaigns with brand strategy
Oversee the planning and execution of brand and product marketing campaigns
Analyze brand performance metrics and optimize campaigns accordingly
Reputation & Communication:




Monitor public perception and manage brand reputation across digital and traditional media
Handle crisis communication and reputation recovery when needed
Build PR and influencer strategies to support brand objectives
Creative Oversight:
Collaborate with design and creative teams to develop impactful brand assets
Ensure that visuals, packaging, and communications reflect the brand's essence and guidelines
Market Research & Insights:
Conduct market research to understand customer behavior, competitor landscape, and industry trends
Translate insights into actionable brand initiatives and improvements

Requirements:

- Bachelor's degree in marketing, Communications, Business, or related field (MBA preferred)
- 3–6 years of experience in brand management, marketing strategy, or related roles
- Robust understanding of branding principles, consumer behavior, and market dynamics
- Excellent strategic thinking, communication, and leadership skills
- Ability to collaborate across departments and manage multiple projects

Interested candidates, please drop your CV at [HIDDEN TEXT]

📌 Brand/Marketing Director or Manager (Vadodara)
🏢 EASYCATER SERVICES PLATFORM PRIVATE
📍 Vadodara