Associate - Social Media Loop by Zolo | Zolo
Create the content. Build the community. Make Loop a brand people want to experience.

Why this role exists
Loop is building a current-age hospitality experience that goes beyond providing a place to stay.
For today's travellers, discovering a hostel or stay often begins long before they make a booking. It begins with a reel, a story, a recommendation, a travel experience, or a brand they connect with on social media.
For Loop, social media is not just a channel for posting content. It is where people discover our properties, understand the experiences we offer, connect with our community, and develop a reason to choose Loop.
As Loop expands its presence, we need someone who can translate what happens inside our properties into engaging content, consistent storytelling, stronger brand visibility, and an active digital community .
The Social Media Associate will own the day-to-day execution of Loop's social media presence — from content ideation and planning to creation, publishing, engagement, and performance tracking.
This role exists to ensure that Loop's social media feels relevant, creative, authentic, consistent, and connected to the experiences happening on the ground .
Your mandate is clear
Build and maintain an engaging social media presence for Loop
Create content that brings Loop's properties, people, and experiences to life
Plan and execute content calendars across relevant platforms
Identify trends and turn them into content that fits Loop's brand
Coordinate with property teams to capture real guest experiences and activities
Drive audience engagement and build an active online community
Track content performance and continuously improve what works
Strengthen brand awareness and contribute to customer interest and bookings
This is not a role limited to scheduling posts or managing a social media calendar.
It is a creative, execution-driven role where you are expected to generate ideas, create content, stay close to what's happening at our properties, and make Loop more discoverable and desirable to its audience.
About Zolo and Loop
Finding dependable accommodation and meaningful travel experiences has historically been fragmented and inconsistent.
Zolo is building a connected living and hospitality ecosystem that serves customers across different stages of life.
Zolo Coliving simplifies urban living.
Z Hotels serves the modern traveller with consistency, warmth, and operational discipline.
Loop by Zolo is building a hospitality experience centred around affordable stays, social connections, community, and memorable travel experiences.
Loop brings together comfortable accommodation, shared spaces, local experiences, and opportunities for travellers to meet, connect, and explore.
As the brand grows, our ambition is to make Loop a preferred choice for travellers who want more than just a room.
Social media plays a critical role in bringing this experience to life and building a community that extends beyond our properties.
What you will be responsible for
1. Social Media Content Planning & Execution
Plan and execute social media content across Instagram and other relevant platforms
Build and maintain weekly and monthly content calendars
Develop content ideas around properties, travel experiences, guest interactions, community activities, and local destinations
Ensure consistent posting and execution against planned calendars
Create a balanced mix of reels, stories, carousels, static posts, and other relevant formats
Coordinate content requirements with internal teams and external creators wherever required
Ensure content is delivered on time and aligned with Loop's brand identity
2. Content Creation & Storytelling
Create engaging, platform-relevant content that reflects Loop's personality and guest experience
Develop reel concepts, scripts, captions, hooks, and storytelling formats
Capture or coordinate the capture of photos and videos from Loop properties
Create short-form video content using accessible editing and design tools
Turn everyday property moments, events, guest experiences, and local activities into engaging stories
Identify opportunities to showcase the people, spaces, and experiences that make Loop distinctive
Ensure content feels authentic, relatable, and relevant to the intended audience
3. Reels, Trends & Creative Experimentation
Stay updated on social media trends, formats, audio, and content styles




Identify trends that are relevant to travel, hostels, backpacking, and youth-oriented hospitality
Adapt trends creatively rather than simply copying popular content
Experiment with different hooks, formats, storytelling approaches, and posting styles
Identify opportunities to create engaging and shareable content
Track what resonates with audiences and use those insights to improve future content
Bring fresh ideas that help Loop stand out in a competitive hospitality market
4. Community Engagement & Audience Building
Monitor and respond to relevant comments, messages, mentions, and audience interactions
Engage with followers and potential guests in a manner consistent with Loop's brand voice
Encourage conversations and participation around Loop's content
Identify opportunities to feature guest stories, testimonials, and user-generated content
Build relationships with travellers, creators, and relevant online communities
Coordinate with property teams to address guest enquiries or feedback received through social media
Help build an audience that actively engages with Loop rather than simply follows the account
5. Property-Level Content & Experience Coverage
Work closely with Loop's property teams to identify content opportunities
Capture and showcase property experiences, community events, activities, and guest interactions
Coordinate content requirements across multiple Loop locations
Support content coverage for new property launches, events, campaigns, and special experiences
Build a repository of usable property photos, videos, testimonials, and other creative assets
Ensure content accurately reflects the experience available at each property
Be comfortable visiting properties and participating in on-ground content creation when required
6. Influencer & Creator Coordination
Identify relevant travel creators, micro-influencers, and content collaborators
Support outreach and coordination for creator collaborations
Assist in planning property visits, content requirements, and collaboration deliverables
Track agreed content commitments and ensure timely execution
Coordinate with internal teams to support creator experiences at Loop properties
Identify opportunities for cost-effective collaborations that improve brand visibility
Maintain records of creator partnerships and content generated
7. Social Media Performance & Improvement
Track content performance across reach, engagement, views, shares, saves, follower growth, and other relevant metrics
Identify high-performing and underperforming content formats
Analyse what types of content generate stronger audience interest
Prepare easy weekly and monthly performance updates
Use insights to improve content planning, posting strategy, and creative execution
Monitor relevant competitor and industry social media activity
Identify opportunities to strengthen brand discovery and generate customer enquiries through organic content
8. Brand Consistency & Cross-Functional Coordination
Ensure content reflects Loop's brand identity, tone, and positioning
Work closely with Marketing, Property Operations, Sales, and other relevant teams
Coordinate with designers, photographers, videographers, and creators wherever required
Support marketing campaigns, property launches, and promotional initiatives
Ensure content is accurate, visually appealing, and appropriate for the brand
Maintain organised content libraries, creative assets, and publishing schedules
Take ownership of execution rather than depending on repeated follow-ups or instructions
What success looks like after 6–12 months
Loop maintains a consistent and engaging social media presence
Content calendars are planned and executed reliably
Reels, stories, and other content formats reflect Loop's brand personality
Social media reach, engagement, and relevant audience growth show measurable improvement
Loop properties and experiences receive regular visibility
Content creation becomes more proactive rather than dependent on last-minute requests
Stronger engagement develops with travellers and the online community




Guest experiences and property activities are regularly converted into usable content
Successful content formats are identified and repeated or improved
Social media contributes to stronger brand awareness, property discovery, and customer interest
Success means Loop's social media becomes a place where travellers discover the brand, connect with its personality, and develop a genuine desire to experience it.
Who this role is for
You will likely thrive here if:
You naturally spend time understanding what makes content engaging
You enjoy creating reels, stories, videos, and other social media content
You have a good sense of visual storytelling and what appeals to younger audiences
You are interested in travel, hospitality, hostels, and community-led experiences
You can turn a simple property activity or everyday moment into interesting content
You follow social media trends but know how to adapt them to a brand
You are comfortable shooting content on a phone and using basic editing tools
You enjoy experimenting with creative ideas and learning from performance
You can manage content calendars, deadlines, and multiple requirements
You are comfortable coordinating with property teams, guests, and creators
You are willing to visit properties and capture content on the ground
You take ownership of content from idea to final publication
Experience we value

- 0–2 years of experience in Social Media, Content Creation, Digital Marketing, or related roles
- Fresh graduates with strong content creation skills, relevant internships, or an impressive personal content portfolio may also be considered
- Hands-on experience creating content for Instagram, particularly reels and stories
- Familiarity with Canva, CapCut, InShot, Adobe Express, or similar content creation tools
- Basic understanding of social media analytics and engagement metrics
- Strong caption writing, creative thinking, and communication skills
- Ability to plan and manage content calendars
- Exposure to Travel, Hospitality, Hostels, Lifestyle, Youth Brands, or Community-led Businesses will be valuable
- Experience coordinating with influencers or content creators will be an advantage
- Comfortable with property visits and on-ground content creation

Prior hospitality experience is not mandatory.
We value creative instinct, content execution, storytelling ability, trend awareness, consistency, and ownership over experience limited to managing social media accounts.
Candidates who can demonstrate actual content they have created — reels, videos, posts, campaigns, or personal social media projects — will be particularly relevant.
The impact you will have
Your work will directly influence how travellers discover, perceive, and engage with Loop.
You will help ensure that:
Loop becomes more visible to its target audience
Properties and guest experiences are presented in engaging ways
Travellers understand what makes Loop different
The brand develops a recognisable social media personality
Community activities and experiences receive greater visibility
Social media generates stronger customer interest and supports property discovery
Loop builds an audience that can grow with the brand
Every piece of content you create will contribute to shaping how people experience Loop before they even arrive at one of our properties.
You will help turn real hospitality experiences into stories that attract travellers and build a community around the brand.
Why join now
Loop is building a hospitality brand designed for a generation that values travel, experiences, affordability, and social connection.
As the brand expands, social media will play an increasingly important role in how people discover Loop, connect with its community, and choose where to stay.
This role offers the opportunity to work on a growing consumer-facing brand, experiment with content formats, collaborate with creators, visit properties, and bring real guest experiences to life.
You will have the freedom to contribute ideas, see your content go live, understand how audiences respond, and directly influence the brand's digital presence.
You will gain hands-on exposure to content creation, brand building, community engagement, influencer collaborations, and hospitality marketing .
If you love creating content, understand what makes people stop scrolling, and want to help build a travel and hospitality brand that people genuinely connect with, this role gives you the chance to do exactly that.

📌 SOCIAL MEDIA ASSISTANT - MARKETING (Bengaluru)
🏢 Zolo
📍 Bengaluru