Marketing Lead – Brand & Growth Department: Marketing
Sipwise is a startup from IIT Bombay, with Technology Developed at IIT Bombay. The Marketing Lead is responsible for building and running the entire marketing function at Sipwise, with a robust emphasis on brand building, creative storytelling, and understanding consumer psychology. The ideal candidate is a design-savvy, brand-obsessed marketer who understands human behaviour and can bring our vision to life across every touchpoint.

Brand & Identity Development

- Define and evolve Sipwise's brand voice, purpose and design language.
- Create and maintain brand guidelines that carry across digital and physical touchpoints, including packaging.

Work with the product and operations teams to turn customer insight into launch-ready propositions

Marketing Budget Ownership

- Generate your own marketing budget: reinvest early revenue, run profitable acquisition loops, and secure co-marketing, influencer, retail and marketplace partnerships.
- Own the D2C website and marketplace presence (Amazon and others): listings, A+ content, pricing and promotions, reviews and conversion.
- Optimise the customer journey from discovery to repeat purchase using behavioural and funnel data.

Content & SEO

- Plan and run the blog and organic content calendar.




- Use AI tools to scale content while keeping tone and quality intact.

Performance Marketing Alignment

- Act as the brand gatekeeper with ad agencies, making sure paid creatives stay on-story and reach the right audiences.
- Work with performance partners on testing, attribution and scaling.

Qualifications & Experience

- 4–8 years in consumer product marketing (D2C, FMCG, consumer tech, wellness or lifestyle), with at least one product taken from ideation to launch.
- Demonstrated experience across GTM strategy, e-commerce and marketplaces, brand building and performance marketing.
- Experience managing creative projects, freelancers and agencies end to end.

Strong storytelling, brand thinking and consumer insight.
Commercial mindset: comfortable with P&L;, unit economics, CAC and ROAS.
Good aesthetic judgement and attention to detail.
Working knowledge of Canva, ChatGPT/AI tools, Google Analytics, Meta/Google Ads dashboards and basic SEO platforms.
Competitive fixed monthly compensation, based on experience and discussion + ESOPS
Full ownership of the marketing function
The chance to build a brand from scratch
A fast-moving, creative startup culture

Apply through LinkedIn or you can also reach out to us at [HIDDEN TEXT]

📌 Head of Marketing - Full Time (Mumbai)
🏢 Sipwise Smart Bottles
📍 Mumbai