30 Oct
|
HealthKart
|
Gurugram
30 Oct
HealthKart
Gurugram
We are looking for someone to be a part of HealthKart – a leading online nutrition brand in India. This role will be a part of the brand team at HealthKart and will be reporting directly to the Brand Head. Own the brand's P&L; and drive revenue growth and profitability in line with the annual business plan.
Identify new whitespaces to launch current products in collaboration with the R&D; team. GTM includes determining pricing & channel SKU sizes, create awareness through influencer amplification & work on performance marketing narratives that resonate with the TG and drive higher ROIs
Provide product briefs to the marketing team & collaborate with them to launch products across digital channels
Work on influencer performance marketing creatives with the team to scale the product on D2C
Work closely with the Ecom channel teams to provide static banners & videos to drive BTL ROIs
Monitor portfolio performance, identify growth opportunities, and track competitor activities.
Develop and maintain daily business performance dashboards in collaboration with the analytics team.
Analyse key business metrics to identify trends, evaluate campaign effectiveness, and support data-driven decision-making.
Track category performance and recommend strategies to improve revenue, profitability, and overall business growth.
📌 Senior Brand and Marketing Manager (Gurugram)
🏢 HealthKart
📍 Gurugram