About CMR Group The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India, that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently comprises different brands of schools & colleges, namely, CMRIT Bangalore, Ekya Schools, CMR National Colleges & the CMR University, which was established in 2013.
Institutions: 20+ | Programmes: 80+ | Students: 20000+

Role Overview
We are seeking a performance-driven and detail-oriented Digital Marketing Manager to join our in-house Outreach team. This role is critical in driving end-to-end lead generation, nurturing, and conversion through integrated digital channels. The ideal candidate brings hands-on expertise in paid media (Google & Meta), a strong analytical mindset, and the ability to collaborate cross-functionally across marketing, outreach, and analytics teams.

Key Responsibilities
Lead Generation & Outreach Strategy
Design and implement scalable outreach strategies to increase qualified lead inflow across digital channels.
Collaborate closely with the Outreach team to drive lead generation initiatives and improve lead quality.
Identify new acquisition channels and optimize existing ones for cost-efficiency and performance.
Lead Lifecycle Management
Own and manage the complete digital lead lifecycle—from acquisition to nurturing to final conversion.
Develop structured lead nurturing journeys using email, WhatsApp, and remarketing funnels.
Continuously optimize conversion touchpoints based on funnel performance insights.
Campaign Planning & Execution
Plan, execute,



and optimize performance marketing campaigns across Google Ads (Search, Display, Video) and Meta platforms (Facebook & Instagram).
Drive branding and remarketing campaigns to improve recall, engagement, and conversion rates.
Monitor campaign KPIs (CPL, CPA, ROAS) and implement data-driven optimizations.
Cross-Functional Collaboration
Work closely with Digital Marketing, Outreach, Marketing, and Strategy & Analytics teams to co-create campaign strategies.
Participate in brainstorming sessions to align campaign execution with broader business goals.
Ensure seamless coordination between content, design, and performance teams for campaign delivery.
Data Analysis & Optimization
Analyze lead behavior, engagement patterns, and campaign performance to identify optimization opportunities.
Generate actionable insights using Google Analytics, CRM data, and Excel-based reporting.
Develop dashboards and reports to track funnel performance and marketing ROI.
CRM & Tools Management
Utilize CRM and ERP systems effectively for lead tracking, segmentation, and follow-ups.
Ensure accurate data flow and hygiene across systems for reliable reporting and targeting.

Requirements
Experience: 4–8 years in Digital Marketing with a solid focus on performance marketing and lead generation.
Education: BBA/MBA in Marketing or related field (preferred).
Technical Skills: Google Ads (Search, Display, Video)
Meta Ads Manager (Facebook & Instagram)
Basic working knowledge of Google Analytics
Email & WhatsApp marketing platforms
Data Skills: Intermediate proficiency in MS Excel (data analysis, reporting, dashboards).

Location: Bangalore (Preferred Candidates)

📌 Digital Marketing Manager - Education (Bengaluru)
🏢 CMR University
📍 Bengaluru