Designation Manager - Creative and Branding
Indira University (Proposed)
Creative Leadership: Lead and inspire the creative team, fostering a collaborative environment that encourages innovation and excellence. Develop and implement creative strategies that align with business goals.
- Working with the brand team to produce new ideas for the University's branding, promotional campaigns, and marketing communications.
- Directing brainstorming meetings and creative sessions.
- Shaping brand standards and creating procedures to ensure all products are brand-appropriate.
- Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.
- Brand Management: Maintain and enhance the brand voice and identity. Ensure all creative output adheres to brand guidelines and resonates with target audiences.
- Campaign Development: Conceptualize and execute creative campaigns that drive engagement and achieve marketing objectives. Collaborate with marketing, design, and other teams to ensure cohesive campaign execution.
- Performance Analysis: Monitor and analyze the performance of creative content.
Use data-driven insights to refine and improve content strategies and campaigns.
- Present creative concepts and gather feedback to refine and improve deliverables.
- Introduce recent ideas and approaches to keep the brand's content fresh and relevant.
Bachelor's Degree in Marketing/ Communication /Arts/ Design /Fine Arts required (Master's degree preferred)
- 7-10+ years' experience in a creative leadership role
- Proven success in managing creative teams
- Strong communication and computer skills
- Experience with a variety of software, including Photoshop, InDesign, Flash, etc.
- Adobe Creative Suite a plus
- Comprehensive knowledge of the marketing design process
- An intimate understanding of design, copy and web best practices/guidelines
- A solid understanding of design, copy, and web practices.
- Have in-depth knowledge of brand development and multichannel marketing models.
- Must be a creative and strategic thinker.
Indicative Salary – INR 10-12 lacs + Performance bonus of up to 10%
📌 Creative Producer, Marketing (Pune)
🏢 INDIRA GROUP OF INSTITUTES, PUNE
📍 Pune
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