Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We're seeking an SEO/GEO/AEO Specialist to support our global SEO and discoverability strategy. You'll execute across keyword research, on-page optimization, technical SEO, and modern search discoverability research and implementation (including AI-driven and zero-click experiences) — working directly with our Digital Content Strategy team to ensure content is findable, well-structured, and aligned to how today's users search and find content online.
Day-to-day, this means producing keyword research, answering stakeholder questions about SEO and discoverability platforms, running site audits, implementing on-page optimizations, and supporting actionable performance reporting that can be used to inform optimizations. You'll use tools like Semrush, Google Search Console, Adobe Analytics, and more. You'll coordinate with editorial teams to translate SEO guidance into action, and flag gaps and opportunities as you find them. You'll also identify opportunities to improve how our content is structured and understood by search engines and AI systems (e.g., extractability,



internal linking, and structured data). Where relevant, you'll adapt content to increase visibility in features like snippets, AI summaries, and other zero-click surfaces. This includes optimizing content for visibility in answer engines and AI-powered search experiences, not just traditional rankings.
3-5 years of hands-on SEO experience, with exposure to both content and technical workstreams

- Ability to read content with an SEO lens — identifying structural, intent, or keyword issues at the page level
- Experience executing SEO requests and documenting optimizations in a structured, trackable way
- Experience producing SEO reports with plain-language context for non-SEO stakeholders, not raw data pulls
- Experience measuring performance beyond rankings (e.g., Familiarity with how AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity) are changing content discoverability
- Curiosity about emerging search paradigms, including generative/LLM-driven discovery
- Working proficiency with Semrush, Google Search Console, Adobe Analytics or comparable platforms
- Strong written English communication skills for interfacing with a global team





Prior experience in a B2B or large-scale content environment
A portfolio of past SEO work — demonstrated results matter more than credentials
Communicating clearly across teams — you can explain SEO concepts to non-technical stakeholders without losing them in jargon
AI-generated answers, zero-click results) and adapting accordingly
Reading a piece of content and diagnosing why it may not be performing — thin coverage, intent mismatch, poor structure — and knowing how to fix
Structuring content so it is easily interpreted, extracted, and surfaced by search engines and AI systems
Spotting patterns in data and turning them into transparent, actionable recommendations
Adapting quickly in a global, fast-paced environment where priorities can shift
We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development.
For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices.
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

📌 SEO & Digital Marketing Specialist (Gurugram)
🏢 Boston Consulting Group (BCG)
📍 Gurugram