Key Responsibilities

1. Social Media Management

- Manage company social media accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Develop and implement effective social media strategies to improve brand visibility and audience engagement.
- Create and maintain daily, weekly, and monthly content calendars.
- Schedule and publish posts, reels, videos, stories, and promotional content.
- Monitor comments, messages, audience engagement, and social media performance.

2. Content Creation and Video Editing

- Create engaging and professional social media content, including graphics, reels, short-form videos, and promotional advertisements.
- Plan, record, and edit videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts.
- Develop creative scripts, captions, hashtags, and engaging video concepts.
- Produce approximately 1–2 high-quality reels or short videos daily, depending on content requirements and assigned priorities.
- Use professional editing and design tools to maintain consistent branding.
- Stay updated with social media trends and relevant content formats.

3. Paid Advertising and Lead Generation

- Plan, create, and manage paid advertising campaigns using Meta Ads Manager and Google Ads.
- Develop targeted advertising strategies to generate qualified client inquiries.
- Monitor advertising budgets, campaign performance, and lead quality.
- Analyze cost per lead, conversions, engagement, and return on advertising spend.
- Optimize advertising campaigns to improve results.
- Coordinate with the sales and client service teams to track leads and follow-ups.

4. Digital Marketing and Brand Development

- Develop marketing strategies to strengthen Walshken Group's presence across Canada and India.
- Assist in promoting the company's services, office locations, and business expansion initiatives.
- Conduct competitor research and identify opportunities to improve digital marketing performance.
- Support website content, basic SEO, email marketing, and digital promotional activities.
- Maintain consistent company branding across all social media platforms.

5.



Social Media Analytics and Reporting

- Track social media reach, engagement, follower growth, website traffic, and lead generation.
- Prepare weekly and monthly performance reports.
- Analyze content performance and recommend improvements.
- Identify successful marketing campaigns and opportunities for growth.
- Present campaign results and marketing recommendations to management.

6. Team Coordination and Compliance

- Coordinate with the Canadian management team regarding marketing priorities and content approvals.
- Work with RCICs, legal professionals, and other departments to develop accurate informational content.
- Ensure immigration-related content is reviewed and approved by an authorized professional before publication.
- Avoid misleading claims, unauthorized immigration advice, or guarantees of visa and immigration outcomes.
- Maintain confidentiality of client information and obtain appropriate consent before publishing testimonials, photographs, or client-related content.

Qualifications and Requirements

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field preferred.
- Minimum 2 years of experience in social media management or digital marketing.
- Proven experience managing business social media accounts.
- Strong knowledge of Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Proficiency in Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar content creation tools.
- Strong video editing, graphic design, and creative storytelling skills.
- Experience generating leads through paid and organic social media campaigns.




- Positive understanding of social media analytics, SEO, and digital marketing trends.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple projects and meet deadlines.
- Strong creativity, attention to detail, and organizational abilities.

Preferred Skills

- Previous experience in immigration consultancy, education consultancy, legal services, or other professional service industries.
- Experience managing social media campaigns targeting Canadian and international audiences.
- Knowledge of AI content creation tools such as ChatGPT, Gemini, and other video generation platforms.
- Experience with CRM systems and marketing automation.
- Ability to independently shoot, edit, and publish professional video content.
- Experience coordinating with international teams.

Key Performance Indicators (KPIs)

- Growth in social media reach and engagement.
- Number and quality of leads generated.
- Performance of paid advertising campaigns.
- Consistency and quality of social media content.
- Timely production of reels and promotional videos.
- Website traffic and conversions from social media.
- Achievement of agreed marketing objectives.

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to work with an expanding international organization.
- Exposure to Canadian and Indian markets.
- Creative and collaborative working environment.
- Career advancement and professional development opportunities.
- Opportunity to contribute to the company's international marketing strategy.

How to Apply

Interested candidates with at least 2 years of relevant social media management experience are encouraged to apply through Indeed.

Applicants should submit:

- Updated resume.
- Portfolio of social media content, reels, and graphic designs.
- Examples of previous social media campaigns or marketing achievements.

Work Location: Delhi, India
Employment Type: Full-Time, On-Site

Pay: ₹11,000.00 - ₹44,000.00 per month

Work Location: In person

📌 Social Media Manager (Delhi)
🏢 Walshken Immigration Services
📍 Delhi