Marketing & Brand Innovation Manager

Organization: Poddar Group of Institutions

Department: Marketing, Branding & Admissions

Job Location: Jaipur, Rajasthan

Experience: 3–7 years (preferably in education, media, branding, or digital marketing)

Employment Type: Full-time

1. About Poddar Group of Institutions

Poddar Group of Institutions aims to strengthen its brand presence, connect meaningfully with prospective students and parents, and create a distinctive identity in the higher education sector. The organization seeks a dynamic marketing professional who can combine strategic thinking, creative storytelling, digital innovation, and data-driven execution to enhance institutional visibility and admissions growth.

2. Role Overview

We are looking for an innovative and result-oriented marketing professional to lead branding initiatives, develop out-of-the-box marketing campaigns, and strengthen the market positioning of Poddar Group of Institutions.

The candidate will be responsible for creating a up-to-date, aspirational, and student-centric brand image through innovative offline and online marketing strategies. The role requires someone who can think beyond traditional admission advertisements and build meaningful brand experiences that attract students, engage parents, involve alumni, and establish trust among academic and industry stakeholders.

The key objective is to make Poddar Group of Institutions a recognizable, aspirational, and preferred education brand through impactful and innovative marketing.

3. Key Roles & Responsibilities

A. Brand Strategy & Institutional Positioning

- Develop a comprehensive branding strategy aligned with the institution's vision, academic strengths, and admission objectives.
- Create a distinctive brand identity that differentiates Poddar Group of Institutions from competing educational institutions.
- Establish consistent brand communication across digital platforms, campus touchpoints, outdoor media, events, and promotional materials.
- Identify unique institutional strengths, student achievements, faculty expertise, industry connections, and campus experiences to develop compelling brand stories.
- Conduct competitor benchmarking and market research to identify new opportunities for positioning the institution.

B. Innovative Marketing Campaigns

- Conceptualize and execute creative, high-impact campaigns for admissions, brand awareness, academic programs, and institutional events.
- Develop unconventional marketing concepts that capture the attention of students and parents.
- Introduce integrated campaigns combining digital media, outdoor advertising, campus activities, partnerships, and experiential marketing.
- Build creative campaign calendars around admissions, academic milestones, festivals,



career opportunities, and student achievements.
- Explore cost-effective, high-visibility marketing initiatives that generate measurable results.

C. Digital Branding & Social Media Innovation

- Develop a strategic digital branding plan for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Introduce engaging short-form video content, student-led storytelling, campus reels, interactive campaigns, and faculty thought leadership.
- Develop content themes that showcase campus culture, career pathways, placements, entrepreneurship, practical learning, and student life.
- Explore AI-assisted content ideation, creative production, personalization, social listening, and campaign optimization.
- Monitor online brand sentiment, engagement, audience growth, website performance, and digital campaign effectiveness.
- Coordinate with internal teams and external agencies to maintain consistent, high-quality brand communication.

D. Student Engagement & Campus Branding

- Develop student ambassador and campus influencer programs.
- Encourage students to participate in content creation, campus storytelling, competitions, and brand advocacy.
- Create memorable campus experiences through themed events, interactive installations, creative photo zones, and student engagement activities.
- Promote student projects, achievements, internships, entrepreneurship, cultural activities, and industry interactions.
- Build initiatives that encourage prospective students to experience the institution's culture before admission.

E. Admissions & Lead Generation Support

- Work closely with the admissions team to align branding campaigns with admission targets.
- Develop targeted campaigns for different courses, student segments, geographic markets, and prospective applicants.
- Improve the effectiveness of admission landing pages, inquiry forms, campaign creatives, and lead-nurturing communication.
- Explore school outreach programs, career guidance sessions, education fairs, open houses, and parent engagement initiatives.
- Track inquiry generation, lead quality, campus visits, applications, and admissions conversions.
- Recommend strategies to improve conversion rates throughout the student recruitment journey.

F. Partnerships, PR & Reputation Management

- Identify opportunities for collaborations with industry partners, startups, influencers,



alumni, schools, and community organizations.
- Develop initiatives that strengthen institutional credibility and public visibility.
- Coordinate media outreach, press releases, institutional announcements, and achievement-based publicity.
- Build alumni storytelling initiatives showcasing professional journeys and career accomplishments.
- Support online reputation management and timely, professional communication across relevant channels.

G. Marketing Analytics & Budget Management

- Define measurable objectives for branding, digital engagement, lead generation, and admissions campaigns.
- Monitor campaign performance and prepare monthly marketing dashboards.
- Analyze campaign ROI, cost per lead, lead-to-admission conversion, reach, engagement, and website traffic.
- Manage marketing budgets and agency deliverables efficiently.
- Use performance insights to refine creative strategies and prioritize effective marketing channels.

. Required Qualifications & Skills

- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related discipline.
- 3–7 years of experience in marketing, branding, digital campaigns, or integrated communications.
- Experience in the education sector will be an advantage.
- Strong understanding of brand positioning, campaign development, digital marketing, and audience engagement.
- Excellent creative thinking, copywriting, storytelling, presentation, and communication skills.
- Familiarity with social media platforms, digital analytics, SEO/SEM, CRM systems, and marketing automation.
- Ability to manage creative agencies, designers, production teams, vendors, and internal stakeholders.
- Knowledge of AI-assisted marketing tools and creative technologies.
- Strong analytical skills and the ability to translate marketing performance into actionable strategies.
- Demonstrated ability to convert innovative ideas into practical, measurable campaigns.

Key Performance Indicators (KPIs)

Performance will be assessed against mutually agreed targets, including:

- Improvement in brand awareness and brand recall.
- Growth in relevant social media audiences and engagement.
- Increase in qualified admission inquiries and campus visits.
- Improvement in inquiry-to-application and application-to-admission conversion rates.
- Campaign ROI and cost per qualified lead.
- Number and effectiveness of new branding initiatives implemented.
- Growth in positive media visibility and online reputation.
- Student, parent, alumni, and stakeholder participation in branding initiatives.
- Timely execution of campaigns within approved budgets.
- Improvement in website engagement and organic visibility.

📌 Marketing & Brand Innovation Manager (Jaipur)
🏢 Poddar Group Of Institutions
📍 Jaipur