Key Result Areas
• Customer Experience & Event Execution
• Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM Manager and Brand Marketing Head.
• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings) end-to-end, including logistics, staffing, and vendor management.
• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette luxury aesthetic.
• Liaise with store teams to minimise operational disruption during events while maintaining high service standards.
• Capture and share event highlights, feedback, and outcomes with stakeholders.
• PR & Influencer Support
• Support PR & Partnerships Manager in organising media and influencer previews, store tours, and event participation.
• Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer attendees.
• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances.
• Ensure accurate and timely sharing of assets (images, credits, brand information) with media and creators.
• Track deliverables (posts, articles, videos) and consolidate coverage reports.
• Customer Communication & Feedback
• Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you communications to customers.
• Gather customer feedback post events and experiences through structured surveys or in-person interactions.
• Consolidate feedback into clear insights and improvement recommendations for CX & VM and PR teams.
• Maintain updated databases of VICs and key event attendees for future engagement.
• Support NPS and CX measurement initiatives with timely on-ground execution.




• Operations, Logistics & Vendor Management
• Work with vendors for event set-up, décor, F&B;, entertainment, and technical requirements within approved budgets.
• Manage timelines and checklists to ensure readiness before each event or activation.
• Coordinate approvals and compliance for photography, videography, and third-party brand presence in-store.
• Ensure adherence to safety, security, and store operation guidelines for all activities.
• Maintain organised documentation for all events including budgets, contracts, POs, and performance notes.
• Internal Coordination & Reporting
• Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and Omni teams for experience-related activities.
• Provide regular status updates on upcoming events and initiatives to relevant stakeholders.
• Prepare post-event reports summarising attendance, media/influencer output, customer feedback, and key learnings.
• Maintain calendars and trackers for CX and PR activations, ensuring alignment with the broader marketing calendar.
• Support budgeting processes by tracking spends against estimates for CX and PR initiatives.
• Self-Development & Brand Culture
• Build strong knowledge of luxury service etiquette, event management best practices, and fashion trends.
• Learn from best-in-class global and local examples of luxury CX and PR experiences.
• Role model the Galeries Lafayette customer-first ethos in all interactions with customers, media, and internal teams.
• Seek feedback from peers and managers to continuously improve execution quality.
• Contribute ideas for recent experiential formats and engagement concepts.

📌 Assistant Manager PR (India)
🏢 Aditya Birla Fashion and Retail
📍 India