Job Description:

- Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.

- Lead product life cycle management across launch, growth, maturity, and optimization phases.

- Own current product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.

- Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.

- Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.

- Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.





- Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.

- Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.

- Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.

- Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.

- Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.

- Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.

📌 GPM/Sr PM (Icon) (Hyderabad)
🏢 MM Staffing & Career Consultants
📍 Hyderabad