Job Purpose
Leads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality, reducing conversion friction, and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.
Duties and Responsibilities
• Acts as Category Growth Owner (Digital P&L; mindset) – drives app-led revenue contribution for Consumer Durables, similar to a marketplace category lead.
• Owns end-to-end digital demand funnel (Traffic ? Engagement ? Consideration ? Store ? Disbursal)
• Drives selection & visibility strategy through brand/category segmentation and targeted discovery.
• Optimizes digital shelf placement via banner, search, and merchandising interventions
• Improves conversion architecture by diagnosing drop-offs and increasing funnel velocity.
• Builds data-led growth playbooks leveraging predictive targeting and AI-driven personalization
• Leads O2O monetization strategy, turning digital intent into store-level: marketplace seller conversion & fulfillment efficiency.
• Influences traffic quality strategy, aligning MAU and downloads toward high-propensity users
• Establishes business attribution framework,



directly linking app interventions to disbursal uplift.
• Operates as cross-functional business orchestrator, aligning analytics, product, and operations toward category revenue growth
Required Qualifications and Experience
Required Skills & Experience
• 15-16 years in App Marketing / Growth / Performance Marketing
• Strong understanding of mobile app funnel analytics
• Experience owning end-to-end funnel metrics
• Advanced Excel / BI dashboarding skills
• Robust cross-functional coordination ability
• Data storytelling & review presentation expertise
• Understanding of consumer durable retail ecosystem preferred

Preferred Skills
• Business & Category Thinking
• AI-led personalization exposure
• Funnel Architecture & Optimization
• Advanced Analytics
• Cross-Functional Leadership

Behavioral Competencies
• High ownership mindset
• Structured problem-solving
• Strategic Agility
• Data-Driven Decision Making
• Talent Development
• Strong communication & review readiness
• Analytical thinking with execution speed

📌 Lead - Digital Platforms and Consumer AI/Senior Lead - Digital Platforms and Consumer AI (Pune)
🏢 Bajaj Finance
📍 Pune