Job Description

The Chance:

The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy. The position combines strategic leadership, data-driven decision-making, and operational excellence to scale online sales, optimize customer acquisition and retention, and strengthen brand presence in high-velocity commerce environments.

What Your Impact Will Be:

Strategic Leadership & Growth

- Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals
- Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth
- Identify new growth levers across channels, geographies, and customer segments
- Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns

Campaign Management

- Strategize and execute integrated, full-funnel marketing campaigns aligned with global frameworks and local commercial needs.
- Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact.
- Establish robust measurement frameworks across platforms including ROAS, attribution, experimentation, and campaign effectiveness tracking.
- Continuously innovate marketing formats and test new approaches to drive growth and relevance.
- Optimize funnel metrics such as CTR, CVR, CAC, and ROAS
- Scale campaigns using data insights, A/B testing, and automation tools
- Collaborate with global teams/agencies to implement best practices

Quick Commerce & Marketplace Management

- Own relationships and growth strategy across platforms (e.g., Blinkit, Zepto, Instamart, Amazon, Flipkart etc.)
- Plan and execute platform-specific promotions, visibility campaigns, and sponsored listings




- Drive hyperlocal and inventory-led marketing strategies to maximize conversions
- Ensure alignment between demand generation and supply availability
- Own marketplace share of visibility and sales

Data Analytics & Insights

- Own marketing dashboards and reporting cadence
- Track and optimize key KPIs: GMV, CAC, LTV, retention rate, AOV, contribution margin
- Use analytics tools (e.g., Google Analytics, app analytics platforms) to derive actionable insights
- Lead experimentation roadmap and conversion rate optimization (CRO) initiatives
- Develop lifecycle marketing strategies: onboarding, engagement, retention, and reactivation

Cross-functional Collaboration

- Work with brand, sales and category teams to align promotions with inventory and pricing
- Coordinate with brand marketing for integrated campaigns and launches
- Engage with global stakeholders to ensure alignment with brand guidelines and strategy
- Coordinate with the customer POC’s to align o monthly budgets, finance and campaigns management
- Identify the need for creative refresh tracking the key metrics. Analyse, strategize, brief and execute the create refresh required for each platform

Team Leadership & Stakeholder Management

- Manage customers, agencies and vendors
- Present senior leadership with data-backed recommendations
- Foster a culture of experimentation, accountability, and agility
- Daily interaction with the agency and customers, weekly and monthly review meetings for constant campaign optimisation.

A&P; Budget Management

- Own end-to-end planning, allocation, and governance of the A&P; budget across brands and customers.
- Track and manage A&P; spends against plans, ensuring strong financial discipline and timely course correction.
- Prioritize investments based on business objectives, channel needs, and ROI, balancing brand building and performance outcomes.
- Partner with Finance, Sales, and Regional teams on budgeting cycles, phasing, and accrual management.
- Evaluate effectiveness of A&P; investments and reallocate resources to maximize impact and returns.
- Own the end-to-end finance process for all activations

📌 Associate Manager Omnichannel Retail Marketing (Mumbai)
🏢 Mattel
📍 Mumbai