Job Summary

We are seeking an experienced and results-oriented Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns across multiple channels. The candidate will be responsible for increasing brand awareness, driving website traffic, generating quality leads, improving online engagement, and achieving business growth through effective digital marketing strategies.

Key Responsibilities

Digital Marketing Strategy: Develop and implement digital marketing strategies aligned with company objectives.

Search Engine Optimization (SEO): Manage on-page and off-page SEO, keyword research, technical SEO, and organic traffic growth.

Paid Advertising: Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.

Social Media Marketing: Manage social media platforms, content calendars, audience engagement, and brand communication.

Lead Generation: Develop and execute campaigns to generate qualified leads and improve conversion rates.

Content Marketing: Coordinate blogs, website content, landing pages, campaigns, graphics, and video content.

Website Management: Monitor website performance, user experience, landing pages, and conversion optimization.

Analytics and Reporting: Track campaign performance using Google Analytics 4, Google Search Console, and advertising dashboards.

Budget Management:



Allocate and manage marketing budgets to maximize ROI and reduce customer acquisition costs.

Marketing: Plan and execute marketing campaigns, customer engagement programs, and remarketing activities.

Competitor Analysis: Monitor competitors, market trends, and new digital marketing opportunities.

Team Coordination: Collaborate with designers, content writers, sales teams, and external agencies to achieve marketing goals.

Required Skills and Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

3-5 years of relevant experience in digital marketing.

Hands-on experience with Google Ads, Meta Ads, SEO, and social media platforms.

Proficiency in Google Analytics 4, Google Search Console, and campaign reporting.

Robust understanding of lead generation, conversion tracking, and performance marketing.

Excellent analytical, communication, and project management skills.

Ability to manage multiple campaigns and meet deadlines.

Knowledge of CRM tools, marketing automation, and A/B testing is an advantage.

- Experience

3 - 5 Years

- No. of Openings

5

- Education

Graduate

- Role

Digital Marketing Manager

- Industry Type

Accounting / Finance

- Gender

[ Male / Female ]

- Age Limit

28 - 40 Yrs.

- Job Country

India

- Type of Job

Full Time

- Work Location Type

Work from Office

📌 Digital Marketing Manager - Full Time (Chennai)
🏢 Wipfin
📍 Chennai