Role & responsibilities

- Paid Social Media & Lead Generation
- Manage global paid social media activities with a strong focus on LinkedIn advertising
- Create and optimize lead generation campaigns including sponsored content, lead forms, retargeting, and account-based marketing (ABM) activities
- Collaborate with product marketing and sales teams to develop campaign messaging and value propositions
- Implement A/B testing strategies to improve campaign effectiveness and conversion rates

- Marketing Automation

- Manage and optimize marketing automation platforms (e.g., MS Dynamics, CleverReach, HubSpot, or similar).
- Create and execute email marketing campaigns
- Ensure proper lead scoring, segmentation, data quality, and CRM integration
- Monitor lead funnel performance and recommend improvements to increase conversion rates

- Analytics and Reporting

- Analyze campaign performance data
- Create dashboards and presentations to support business decision-making
- Track and report key digital marketing metrics
- Provide actionable insights and recommendations based on performance analysis.

- Project Management

- Manage performance marketing projects from planning through execution and reporting using standard tools
- Coordinate with global stakeholders to ensure alignment of campaign objectives and deliverables




- Keep stakeholders informed on campaign performance, project status, and optimization opportunities

Preferred candidate profile

Experience: 3 to 5 years

- 3-5 years of experience in performance marketing, and marketing automation roles
- Proven hands-on experience managing paid social media campaigns, particularly LinkedIn Campaign Manager
- Strong understanding of B2B marketing funnels, lead generation, and conversion optimization
- Experience working with CRM systems and marketing automation platforms is a plus
- Solid analytical skills with experience using tools such as Google Analytics, Looker Studio, Power BI, or similar platforms
- Experience managing campaign budgets and optimizing performance against defined KPIs
- Experience within a B2B industrial or technology-driven environment is preferred
- Proven experience executing global digital marketing campaigns across multiple markets and regions

Language: (+required level):

- Excellent written and verbal communication skills in English

IT skills:

- LinkedIn Campaign Manager
- Microsoft 365 applications, Project Management tools
- Canva
- CRM platform (preferably MS Dynamics 365)

Social skills

- Coordination skills
- Empathy
- Availability and flexibility
- Ability to communicate and share information effectively

📌 Performance Marketing Specialist (Pune)
🏢 Burckhardt Compression
📍 Pune