Job Purpose:

Lead and manage sales operations within the assigned territory, ensuring the achievement of sales targets for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products, maintaining high standards of quality and safety, and fostering solid relationships with franchisees and customers.

Role & responsibilities

1. Sales

• Develop and execute Retail Outlet (RO)-wise sales strategy to ensure achievement of the annual sales target of the assigned territory, for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products.

• Monitor sales performance at every assigned RO to ensure alignment with plan.

• Provide actionable insights and recommendations for franchisees to improve sales outcomes.

• Establish strong relationships with existing customers at retail outlets to drive secondary sales.

• Identify prospective customers for retail outlets to drive sales growth. • Identify new business opportunities and design tailored deals for high volume customers.

• Conduct market research and competitor analysis to stay informed about industry trends and market conditions.

2. Franchisee Management

• Monitor and manage inventory levels at ROs to prevent stockouts and overstocking of products.

• Support ROs for timely receipt of ordered products, and coordinate with depot managers, transporters, when required.





• Facilitate infrastructure development and modernization activities at ROs, where required.

• Ensure timely communication and facilitate implementation of newly launched promotional schemes to beneficiary ROs.

• Lead efforts to revive inactive retail outlets by identifying the root cause for inactivity and taking action.

3. Quality and Safety Compliance

• Inspect retail outlets periodically to ensure adherence to quality, safety, and regulatory norms.

• Record key quality parameters of products at ROs during routine inspections and perform corrective action in case of non-compliance.

• Ensure the renewal and maintenance of statutory licenses from regulatory bodies.

4. Others

• Coordinate with equipment vendors to ensure timely installation for infrastructure maintenance and development at ROs.

• Procure and distribute uniforms as per the company branding norms, for staff at ROs.

• Conduct training sessions for staff at ROs on ensuring safety and providing excellent customer service.

• Address customer complaints and feedback promptly to maintain high levels of customer satisfaction.

• Prepare reports to track and evaluate sales, safety, and operational performance of ROs, to Zonal and Head Offices, on a periodic basis.

📌 Territory Sales Manager (Operations) (Mehsana)
🏢 Nayara Energy
📍 Mehsana