About the role

We are hiring a Senior Digital Marketing Executive who owns paid campaigns on Meta and Google end to end — from strategy and setup to optimisation and client reporting. You will manage multiple client accounts across industries such as real estate, food and hospitality, education, professional services and SaaS.

You will also bring working knowledge of SEO, so paid and organic efforts support each other. The role suits a hands-on performer who is accountable for results, not just activity.

Key responsibilities

Meta Ads (Facebook and Instagram)

- Plan, build and run campaigns for lead generation, sales, traffic and awareness objectives
- Set up and manage audiences: custom, lookalike, interest-based and retargeting
- Implement and troubleshoot Meta Pixel, Conversions API and event tracking
- Run structured creative and audience tests; brief designers and copywriters on ad creatives
- Manage lead forms, CRM or sheet integrations, and lead quality feedback loops with clients

Google Ads

- Plan and manage Search, Performance Max, Display, YouTube and Demand Gen campaigns
- Conduct keyword research, build account structure, and maintain negative keyword lists
- Write and test ad copy, assets and extensions; manage landing page alignment
- Set up conversion tracking through Google Tag Manager and GA4
- Manage bidding strategies and budgets to hit CPA / ROAS targets

SEO (supporting role)

- Support on-page SEO: meta tags, headings, internal linking, content briefs
- Run basic technical audits and keyword research; flag issues to developers




- Monitor rankings and traffic in Google Search Console and GA4
- Support Google Business Profile optimisation for local clients

Analytics and reporting

- Track and analyse performance daily; act on what the data shows
- Prepare weekly and monthly client reports with clear insights and next steps
- Build and maintain dashboards in Looker Studio or similar tools

Client and team

- Join client calls to present results and recommend strategy
- Mentor junior executives and review their campaign setups
- Contribute to proposals, media plans and audits for new business pitches
- Stay current on platform updates and policy changes

Required skills and qualifications

- 3–5 years in digital marketing, with at least 3 years managing Meta Ads and Google Ads hands-on
- Proven record of running profitable campaigns, with examples of results you can walk us through
- Experience managing multiple accounts and monthly budgets concurrently
- Strong command of Meta Ads Manager, Meta Business Suite, Google Ads, Google Tag Manager and GA4
- Working knowledge of SEO fundamentals and tools such as Google Search Console, Semrush or Ahrefs
- Comfortable with spreadsheets and data analysis (Excel / Google Sheets)
- Clear written and spoken English for client communication




- Bachelor's degree in marketing, business, communications or a related field, or equivalent experience

Valuable to have

- Google Ads certification and Meta certification
- Agency experience serving international clients (UAE, Europe, North America)
- Experience with lead-generation funnels for real estate, education or local services
- Familiarity with LinkedIn Ads, Microsoft Ads or programmatic platforms
- Working knowledge of landing page builders (WordPress, Elementor, Unbounce) and basic HTML
- Use of AI tools for ad copy, creative ideation and reporting
- Proficiency in Tamil or Hindi in addition to English

What success looks like

- Client accounts hit agreed CPL, CPA or ROAS targets month on month
- Tracking is accurate on every account: conversions, pixels and tags verified
- Reports go out on time, with clear insights and recommended actions
- Client retention and satisfaction stay high on the accounts you own
- Junior team members grow in skill under your guidance

What we offer

- Competitive salary based on experience
- Exposure to international clients and diverse industries
- Direct work with the founder on strategy, not just execution
- Learning support for certifications and new platforms
- A growing company where strong performers take on larger accounts and team leadership

Pay: ₹30,000.00 - ₹35,000.00 per month

Education:

- Bachelor's (Required)

Experience:

- Meta Marketing: 3 years (Required)
- Google Marketing: 3 years (Required)

Work Location: In person

📌 Senior Digital Marketing Executive (Chennai)
🏢 The Aran Digital Solutions
📍 Chennai