1. Marketing Campaigns & Brand Communication

- Plan and coordinate marketing campaigns, festive promotions and store-level activities.
- Write copy for advertisements, WhatsApp messages, social media, invitations, catalogues and other marketing materials.
- Coordinate with designers to develop marketing creatives and ensure timely approvals.
- Maintain the marketing calendar and ensure campaigns are executed on schedule.

2. Store Marketing & Events

- Coordinate jewellery exhibitions, bridal events, in-store promotions and customer engagement activities.
- Manage store marketing requirements, including posters, banners, catalogues, displays and promotional materials.
- Coordinate with store teams to understand their requirements and ensure timely delivery of marketing materials.
- Ensure all activities receive the necessary approvals before execution.

3. Vendor Management & Negotiation

- Coordinate with printers, designers, event agencies, photographers and other marketing vendors.
- Obtain and compare quotations, negotiate pricing and payment terms, and ensure cost-effective execution without compromising quality.
- Finalise vendors after obtaining the necessary approvals and follow up on production, deliveries and pending work.
- Coordinate vendor invoices and payment follow-ups with the Finance team.
- Build and maintain qualified vendor relationships to ensure smooth execution of marketing activities.

4. Social Media & Digital Marketing Coordination

- Coordinate social media content, influencer collaborations, photoshoots and video production.
- Assist with website updates, blog content, search engine optimisation (SEO) and online store listings.




- Coordinate customer communication campaigns through WhatsApp and other approved platforms.
- Track content schedules, campaign performance and customer enquiries.

5. Society Marketing & Local Promotions

- Coordinate promotional activities in residential societies and local communities.
- Manage permissions, promotional stalls, pamphlet distribution, advertisements and customer engagement activities.
- Track enquiries, appointments and leads generated through these activities.

6. Store Operations & Customer Gifting

- Coordinate festive gifting, customer vouchers, packaging materials and store-wise gift distribution.
- Manage dispatches of marketing materials and follow up with stores on delivery.
- Coordinate maintenance and repairs of store displays, signage, screens and other marketing-related installations.
- Ensure store requirements are fulfilled within the agreed timelines.

7. Stakeholder Management & Coordination

- Coordinate with senior management, Area Heads, Store Managers, internal departments and external vendors.
- Communicate requirements, timelines, feedback and approvals clearly to all stakeholders.
- Manage expectations, follow up on pending tasks and resolve coordination issues professionally.
- Ensure smooth collaboration between teams and take ownership of assigned tasks until completion.

8. Reporting & Administration

- Maintain trackers for campaigns, events, vendors, budgets, payments and pending tasks.
- Prepare presentations, reports, quotations and campaign updates.
- Monitor deadlines, track expenses and maintain organised records of marketing activities.
- Provide regular updates to the reporting manager on progress, challenges and completed tasks.

📌 Marketing & Events Executive (Chembur)
🏢 TDF Diamonds & Gold
📍 Chembur