INFLUENCER MARKETING & PR SPECIALIST

Location- Sector-3, Noida (near Sector-16 Metro)

Work Mode- Work from Office, Mon–Fri

Experience- 0-2 year (influencer / creator marketing or PR)

CTC- Up to 4-5 LPA

Industry- Fintech

Travel- Occasional, for partner and media meetings and Events

ABOUT EASEMYDEAL

EaseMyDeal is an integrated fintech platform that helps Indians pay bills, manage credit, invest in digital gold, book travel and save through bank offers - all in one app. Launched in 2017, we have grown into one of India's few profitable, fully bootstrapped consumer fintechs.

- 4.5 million+ registered users and 8–9 lakh monthly active users
- 5,000+ bank offers aggregated across 500+ brands
- Profitable and bootstrapped, with zero convenience fees on bill payments

THE ROLE

You will own EaseMyDeal's creator and PR engine end-to-end - from finding the right creators to proving the business impact of every campaign. This is an ownership role, not a coordination role.

KEY RESPONSIBILITIES

Influencer Strategy & Planning

- Build quarterly influencer marketing plans aligned with brand, user-acquisition and product-launch goals.
- Identify the right creator mix (macro, micro and nano) and platforms for each product line, such as bill payments, credit cards, loans and digital gold.
- Monitor fintech, social media and creator trends, competitor campaigns and platform updates to spot new growth opportunities.

Creator Partnerships & Campaign Execution

- Discover, evaluate and onboard creators based on audience quality, engagement authenticity, credibility and brand fit, not follower count alone.
- Own the full creator lifecycle: outreach, pitching, negotiation, contracting, briefing, content review, approvals, payments and campaign closure.




- Build long-term relationships with creators and agencies to secure repeatable, cost-efficient partnerships.
- Coordinate with Content, Design, Performance Marketing, Product and Business teams to deliver integrated campaigns.

Public Relations & Brand Visibility

- Plan and execute PR initiatives to build brand awareness, credibility and trust across digital and traditional media.
- Build and manage relationships with journalists, media houses and PR agencies; drive earned media and press coverage.
- Support leadership visibility through interviews, features, industry events and thought-leadership opportunities.

Compliance, Performance & Budget

- Ensure all creator content follows brand guidelines, ASCI disclosure norms and applicable financial-promotion requirements, in coordination with the Compliance team.
- Track reach, impressions, engagement, installs, conversions, CPA and ROI; prepare clear campaign reports with actionable insights.
- Manage campaign budgets and negotiate commercials to maximise the return on every rupee spent.

MUST-HAVE

- 1+ year of hands-on experience in influencer marketing, creator marketing or PR.
- Strong grasp of Instagram, YouTube and creator ecosystems and sharp negotiation skills.
- Comfort with campaign data, metrics and basic ROI analysis.
- Ability to evaluate creators on engagement quality, audience relevance and authenticity.




- Excellent communication, relationship-building and project management skills.
- Ability to run multiple campaigns independently with strong attention to detail.

GOOD-TO-HAVE

- Experience in fintech, BFSI, payments or another regulated industry.
- An existing network of creators, agencies, journalists or media contacts.
- Familiarity with influencer discovery, analytics and social-listening tools.
- Understanding of financial advertising, disclosure and compliance considerations.
- MBA/PGDM in Marketing or Communications (equivalent experience equally welcome).

IDEAL CANDIDATE

The ideal candidate is an owner, not just a coordinator - someone who can independently take a campaign from creator discovery to execution and performance analysis.

- Creative: spots strong content opportunities and knows what makes fintech content engaging.
- Commercially sharp: negotiates confidently and treats the marketing budget like their own.
- Analytical: connects creator activity with measurable outcomes such as installs and transactions.
- Trust-focused: understands that in fintech, credibility matters as much as reach, and chooses creators accordingly.
- Relationship-driven: builds lasting partnerships with creators, agencies and media.

WHY JOIN US

- Full ownership of influencer and PR for a fast-growing, profitable fintech brand.
- Direct exposure to founders and cross-functional teams across Product, Content and Business.
- A high-impact portfolio of fintech and creator-led campaigns.
- A quick-paced, ownership-driven environment where good ideas quickly become live campaigns.

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Influencer Marketing & PR Specialist (Noida)
🏢 Inditab Esolutions Pv.
📍 Noida