Company: Unfold Stories Role: Performance Marketer & E-Commerce Growth Specialist

Unfold Stories is a D2C spiritual, emotional, and self-care gifting brand launching in India. Our core offer includes beautifully designed spiritual reminder jars, daily affirmation jars, and premium illustrated hardbound books, packaged into high-value gift bundles. ​We are preparing for a high-volume launch and looking for a sharp, results-driven Performance Marketer to help us achieve and scale beyond 1,000+ orders per month.

Key Responsibilities ​Meta Ads Execution: Run, test, and scale conversion-focused campaigns on Meta (Instagram Reels & Facebook Ads) targeting Indian D2C buyers.

​Funnel & Tracking Setup: Configure and maintain Meta Pixel, Conversions API (CAPI), and tracking on our Shopify store.

​ROAS & CPA Management: Daily monitoring of ad spend, maintaining profitable Cost Per Acquisition (CPA) and positive Return on Ad Spend (ROAS).

​Ad Creatives & Video Ads: Test different video hooks, unboxing Reels,



and graphic angles to find winning ad combinations. ​

Channel Expansion: Manage conversion channels across Shopify, Instagram DMs, and WhatsApp Business.

Requirements ​

Proven Track Record: Experience running paid conversion ads for Indian D2C physical product brands. ​

Volume Experience: Ability to scale ad campaigns to hit 30–50+ orders per day (1,000+ orders/month). ​

Basic Design/Video Skills: Hands-on capability in Canva, CapCut, Photoshop, or Premiere Pro to edit and format video Reels and ad banners quickly. ​

Data-Driven: Deep understanding of e-commerce metrics (AOV, CTR, CPC, CPA, ROAS, and RTO optimization).

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Versatile schedule

Application Question(s):

- Have you successfully managed paid Meta Ads to scale a D2C e-commerce store in India before?

Work Location: In person

📌 Performance Marketer & E-Commerce Growth Specialist (Kochi)
🏢 Aj Holdings
📍 Kochi