Location: Kolkata (Head Office)

Experience: 1+ Year(s)

Preferred Industry: Jewellery / Luxury Retail / Fashion / Lifestyle / Premium D2C

Employment Type: Full-Time

Key Responsibilities

- Creative Copywriting: Develop impactful headlines, taglines, campaign concepts, advertising copy, and promotional messages aligned with Jewelbox's brand identity.
- Brand Storytelling: Create compelling brand narratives, collection stories, and product-led communication that reflect premium jewellery aesthetics and build emotional connections with customers.
- Social Media Content: Write engaging captions, Reels scripts, carousel content, and creative copy for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
- Advertising & Campaign Copy: Develop persuasive and conversion-focused copy for Meta Ads, Google Ads, festive campaigns, product launches, email marketing, WhatsApp promotions, and retail campaigns.
- Website & E-commerce Content: Craft compelling product descriptions, website banners, category pages, landing pages, and promotional content to enhance customer engagement and conversions.
- SEO & Content Marketing: Write SEO-optimised blogs, articles, buying guides, and educational content while maintaining a natural, engaging brand voice.
- Content Editing & Brand Consistency: Review, edit, and proofread content to ensure originality, accuracy, clarity, and consistency across all brand communication.
- Research & Collaboration: Research jewellery trends, consumer behaviour, and competitor communication while collaborating with creative, social media, performance marketing, and e-commerce teams.

Qualifications & Requirements

- Minimum 1+ year(s)



of relevant experience in creative copywriting, advertising, brand communication, or content marketing.
- Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
- Prior experience in jewellery, luxury retail, fashion, lifestyle, beauty, or premium D2C brands preferred.
- Excellent command of written English with robust creative writing, storytelling, editing, and proofreading skills.
- Proven ability to develop compelling campaign headlines, advertising copy, social media content, and brand narratives.
- Strong understanding of premium brand positioning, consumer psychology, and conversion-focused copywriting.
- Working knowledge of SEO, digital marketing, and content optimisation.
- Ability to write engaging short-form advertising copy as well as long-form website and editorial content.
- Strong creative thinking, attention to detail, and ability to manage multiple projects within deadlines.
- A strong creative writing portfolio is mandatory, showcasing advertising campaigns, brand storytelling, social media copy, and product descriptions.

Why Join Jewelbox?

Be part of a rapidly expanding jewellery brand and play a key role in shaping its creative identity and brand voice. This position offers the opportunity to work on high-impact advertising campaigns, jewellery collections, product launches, and integrated marketing initiatives across digital and retail channels.

Application Requirement: Candidates must submit an updated resume along with a portfolio or work samples demonstrating their creative copywriting capabilities.

Pay: ₹300,000.00 - ₹450,000.00 per year

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Copywriter (Kolkata)
🏢 Riyaana Creations Private Limited (Jewelbox - Lab Grown Diamond Jewellery)
📍 Kolkata