Role Overview

We are looking for a Digital Marketing Specialist with 5+ years of hands-on experience in SEO, SMO, and Paid Advertising to improve organic visibility, engage target audiences, generate qualified leads, and optimise marketing performance.

- Job title: Digital Marketing Specialist

- Experience: 5+ years

- Department: Digital Marketing

- Location: Ahmedabad [On-site]

- Employment type: Full-time

Key Responsibilities

1. SEO (Search Engine Optimisation)

- Develop and execute SEO strategies, including keyword research, competitor analysis, topic clusters, and content planning.

- Conduct technical SEO audits and fix issues related to crawlability, indexation, website speed, Core Web Vitals, redirects, canonicals, sitemaps, robots.txt, and schema markup.

- Optimise website content, meta titles, descriptions, headings, internal links, URLs, and image alt text based on search intent.

- Write outline brief for writers, review drafts, and refresh underperforming pages.

- Plan and execute white-hat link building, digital PR, and local SEO (Google Business Profile, citations, reviews).

- Monitor keyword rankings, organic traffic, conversions, and backlinks using Google Search Console, GA4, and SEO tools.

- Do competitive analysis to fill content and backlink gaps

- Adapt quickly to algorithm updates and changes in search results.

- Implement GEO/AEO strategies to improve brand visibility across AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, and Perplexity.

2. SMO (Social Media Optimisation)

· Develop and execute social media strategies aligned with business objectives and target audiences.

· Manage and optimise social media profiles across relevant platforms, including LinkedIn, Facebook, Instagram, and YouTube.

· Plan monthly content calendars and coordinate the creation of posts, carousels, videos, and other platform-specific content.

· Optimise social media profiles, captions, hashtags, and posting schedules to improve organic reach and engagement.

· Monitor comments, messages,



and industry discussions to build audience relationships and strengthen brand presence.

· Analyse competitors, industry trends, and audience behaviour to identify content and engagement opportunities.

· Track reach, impressions, engagement, follower growth, referral traffic, and leads; use insights to improve performance.

3. SEM / Paid Advertising

· Plan, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube, based on business objectives. Bing Ads is a plus.

· Conduct keyword research, manage match types and negative keywords, and optimise ad copy, assets, and targeting.

· Manage campaign budgets, bidding strategies, and performance to improve lead quality and reduce cost per acquisition.

· Set up and monitor conversion tracking using Google Tag Manager and GA4, including relevant form submissions and lead-generation events.

· Optimise landing pages through A/B testing, improved message match, page speed, and conversion rate optimisation (CRO).

· Analyse campaign performance and optimise CTR, conversion rates, cost per lead, and ROAS where applicable.

· Manage LinkedIn Ads and Meta Ads campaigns, where required.

4. Reporting and Collaboration

- Prepare weekly and monthly reports covering organic traffic, rankings, social media performance, paid campaigns, leads, conversions, and acquisition costs.

- Monitor performance using GA4, Google Search Console, Google Ads, and social media analytics tools.

- Coordinate with content, design, and sales teams to execute digital marketing campaigns & reach to more target audience.

- Work with developers to resolve technical SEO issues and improve website performance.

- Mentor junior team members, share best practices,



and support continuous improvement across digital marketing activities.

Required Qualifications

We want someone with five years of proven, results-backed experience running both SEO and Google Ads, not just one of the two.

- 5+ years of hands-on experience in SEO, SMO, and paid advertising, with measurable results.

- Bachelor's degree in Marketing, Business, IT, or a related field (or equivalent practical experience).

- Proven track record of managing Google Ads accounts and monthly budgets

- Strong command of technical SEO and on-page optimisation, with the ability to brief developers on fixes.

- Working knowledge of GEO/AEO (optimising for Google AI Overviews, ChatGPT, Gemini, and Perplexity), with at least one test you ran and what you learned from it.

- Solid understanding of search intent, funnel stages, and how organic and paid search work together.

- Analytical mindset: comfortable with GA4 data, reading reports, and turning numbers into decisions.

- Clear written and verbal communication, including client or stakeholder reporting.

- Experience with websites on WordPress, Shopify, or custom CMS platforms.

- A portfolio or case studies showing before-and-after results (traffic, rankings, CPL, ROAS).

Nice to Have

These are not required, but they will make an application stand out.

- Google Ads and Google Analytics certifications

- Experience with Meta Ads & LinkedIn Ads.

- Basic HTML, CSS, or JavaScript for implementing schema and quick on-page fixes

Job Type: Full time

Benefits:

- Provident Fund

Ability to commute/relocate:

- Prahlad Nagar, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- What is your Notice Period?
- How frequent you can join?
- What is your Current CTC?
- What is your Expected CTC?

Education:

- Master's (Preferred)

Experience:

- Digital marketing: 5 years (Required)
- SEO: 5 years (Required)
- SMO: 5 years (Preferred)
- SEM / Paid Advertising : 3 years (Preferred)

Location:

- Prahlad Nagar, Ahmedabad, Gujarat (Required)

Work Location: In person

📌 Digital Marketing Specialist (Prahlad Nagar)
🏢 GSC Technolabs
📍 Prahlad Nagar