Job Description – Google Meta Ads Specialist

Position: Digital Advertising Specialist (Google Ads Meta Ads)

Experience: 2–3 Years

Job Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Department: Digital Marketing

Educational Qualification:

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

## Job Summary

We are looking for a results-driven Google Meta Ads Specialist with 2–3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook Instagram).

The ideal candidate should have strong expertise in lead generation, performance marketing, audience targeting, campaign optimization, and analytics, with a focus on maximizing ROI and generating quality leads.

## Key Responsibilities

### 1. Google Ads Management

- Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize bidding strategies, ad copies, and landing pages to improve conversions.
- Manage campaign budgets and monitor cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
- Implement conversion tracking using Google Tag Manager and GA4.

### 2. Meta Ads Management (Facebook Instagram)

- Create and manage lead generation, traffic, engagement, and conversion campaigns.
- Manage campaigns through Meta Ads Manager and Meta Business Suite.
- Develop effective audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.




- Conduct A/B testing of ad creatives, copies, audiences, and placements.
- Optimize campaigns to improve lead quality and reduce acquisition costs.

### 3. Performance Marketing Lead Generation

- Develop paid advertising strategies to achieve monthly lead generation targets.
- Monitor campaign performance and continuously improve conversion rates.
- Coordinate with the creative and content teams for advertising materials.
- Analyze landing page performance and recommend improvements.
- Track lead quality and campaign effectiveness through CRM or lead management systems.

### 4. Analytics Reporting

- Monitor and analyze campaign performance using Google Analytics 4, Google Ads, and Meta Ads Manager.
- Prepare daily, weekly, and monthly performance reports.
- Track key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
- Provide actionable recommendations to improve advertising performance and budget utilization.

## Required Skills Qualifications

Experience Technical Skills:

- 2–3 years of practical experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
- Experience in lead generation and conversion-focused advertising.
- Knowledge of Meta Pixel,



Conversions API, and conversion tracking.
- Experience with remarketing, audience segmentation, and A/B testing.
- Ability to manage multiple campaigns and advertising budgets independently.
- Solid analytical, reporting, and communication skills.
- Proficiency in Microsoft Excel or Google Sheets.

## Preferred Qualifications

- Google Ads Certification.
- Meta Certified Digital Marketing Associate or similar certification.
- Experience in education-sector marketing, student admissions, or institutional lead generation.
- Knowledge of CRM integration and lead tracking.
- Basic understanding of SEO and landing page optimization.

## Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost per Lead (CPL) and Cost per Acquisition (CPA).
- Lead-to-conversion ratio.
- Click-Through Rate (CTR) and Conversion Rate.
- Return on Ad Spend (ROAS), where applicable.
- Campaign budget efficiency and overall performance.

## What We Expect

- Ability to independently manage Google and Meta advertising campaigns.
- Strong focus on generating high-quality leads at an optimized cost.
- Data-driven decision-making and proactive campaign optimization.
- Ability to work collaboratively with marketing, design, and admissions teams.
- Regular performance reporting and continuous improvement.

Experience Required: 2–3 Years

Work Location: Coimbatore

Salary: Based on experience and skills

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

📌 Digital Advertising Specialist (Google Ads & Meta Ads) (Eachanari)
🏢 Gradraise Private
📍 Eachanari