Job Description: Sales Executive – Heavy Equipment Dealership

Department: Sales | Industry: Heavy Construction Equipment / Machinery Dealership

Roles and Responsibilities

1. Sales & Business Development: Promote and sell heavy construction equipment, machinery, and related products to achieve assigned sales targets.

2. Lead Generation: Identify potential customers through field visits, cold calling, references, online inquiries, contractors, builders, infrastructure companies, and rental businesses.

3. Customer Relationship Management: Develop and maintain relationships with existing and prospective customers, including contractors, construction companies, dealers, and equipment rental operators.

4. Product Knowledge: Understand equipment specifications, applications, features, pricing, and benefits to recommend suitable machinery based on customer requirements.

5. Field Visits & Demonstrations: Conduct regular customer visits, identify business opportunities, arrange equipment demonstrations, and coordinate technical discussions when required.

6. Quotation & Negotiation: Coordinate with the back-office team to prepare quotations and proforma invoices (PIs), negotiate commercial terms, and follow up for order confirmation.

7. Order Booking & Delivery Coordination: Coordinate with management, accounts, and dispatch teams for order processing, documentation, equipment availability, and timely delivery.

8. Payment Follow-up: Follow up with customers for advance payments, outstanding balances, and other payment commitments as per company policy.

9. Market & Competitor Analysis: Monitor market demand, competitor pricing, current projects, customer requirements,



and industry developments to identify sales opportunities.

10. Sales Target Achievement: Achieve monthly and annual sales targets and contribute to dealership growth and profitability.

11. Internal Coordination: Coordinate with service, spare parts, finance, and logistics teams to ensure smooth customer support and improve customer satisfaction.

Required Skills

- Strong sales, negotiation, and communication skills.
- Knowledge of heavy construction equipment or machinery is preferred.
- Ability to generate leads and convert inquiries into orders.
- Willingness to travel for customer visits and field sales activities.
- Good relationship-building and problem-solving skills.
- Basic knowledge of MS Excel, CRM systems, quotations, and sales reporting.

Qualifications & Experience

- Education: Graduate in any discipline; a technical or business qualification is preferred.
- Experience: 1–5 years in sales, preferably in heavy equipment, construction machinery, automobile, industrial equipment, or dealership sales.
- Industry Preference: Candidates with experience in equipment such as concrete batching plants, transit mixers, loaders, compressors, cranes, excavators, or other construction machinery will be preferred.

Key Performance Indicators (KPIs)

- Monthly sales target achievement.
- Number of new customers and qualified leads generated.
- Lead-to-order conversion rate.
- Customer visits and follow-up effectiveness.
- Number and value of orders booked.
- Timely payment collection and customer satisfaction.

Contact-+91-XXXXXXXXXX

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Sales Executive (Indore)
🏢 Aayrise Equipment
📍 Indore