Job Description – Marketing Head (IT)

Position: Marketing Head – IT
Experience: Minimum 3–4 Years
Department: Sales & Marketing
Industry: Information Technology (IT)
Employment Type: Full-Time
Location: Recent Bel Road , Bengluru-560054

Job Summary

We are looking for an experienced, strategic, and result-oriented Marketing Head – IT to lead and manage the company's marketing and business development activities. The ideal candidate should have 3–4 years of relevant experience in IT marketing, with a robust understanding of the technology industry, B2B marketing, lead generation, and customer acquisition.

The candidate will be responsible for developing and implementing effective marketing strategies, generating qualified business leads, strengthening the company's market presence, and supporting revenue growth.

Key Responsibilities

- Develop and implement comprehensive IT marketing strategies aligned with the company's business objectives.
- Lead and manage the company's marketing and business development activities.
- Develop strategies for lead generation, customer acquisition, brand awareness, and market expansion.
- Identify new business opportunities, target markets, industries, and potential clients.
- Plan and execute B2B marketing campaigns through digital and offline channels.
- Manage digital marketing activities including SEO, social media, email marketing, content marketing, Google Ads, and other online campaigns.
- Develop and maintain the company's brand identity and market positioning.
- Generate and nurture qualified leads for IT products, software, services, and solutions.
- Work closely with the sales team to convert marketing leads into business opportunities.
- Monitor and analyze marketing performance,



lead conversion, campaign ROI, and customer acquisition costs.
- Conduct market research and competitor analysis to identify emerging trends and opportunities.
- Develop marketing materials, presentations, company profiles, brochures, proposals, and promotional content.
- Manage the company's website and social media presence in coordination with internal/external teams.
- Build and maintain strong relationships with clients, partners, vendors, and other business stakeholders.
- Plan and participate in exhibitions, conferences, seminars, networking events, and industry events.
- Manage external marketing agencies, vendors, and consultants whenever required.
- Prepare regular marketing reports, forecasts, budgets, and performance updates for management.
- Ensure marketing activities remain within approved budgets and deliver measurable business results.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, IT, Computer Science, or a related field.
- Minimum 3–4 years of experience in IT marketing, B2B marketing, or technology-related marketing.
- Strong understanding of the IT industry and technology products/services.
- Proven experience in lead generation and customer acquisition.
- Experience in developing and executing digital and traditional marketing campaigns.
- Solid knowledge of SEO, SEM, social media marketing,



email marketing, content marketing, and online advertising.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong analytical and strategic-thinking abilities.
- Ability to manage multiple marketing activities and meet deadlines.
- Strong leadership and team-management skills.
- Proficiency in MS Office, CRM platforms, Google Analytics, and other marketing tools.

Preferred Experience

Candidates with experience in marketing the following IT solutions will be preferred:

- Software & Application Development
- Web & Mobile Application Development
- IT Infrastructure & Networking
- Cloud Solutions
- Cybersecurity
- ERP/CRM Solutions
- IT Support & AMC Services
- Digital Transformation Solutions
- Government/Corporate IT Projects
- B2B Technology Solutions

Key Performance Indicators (KPIs)

- Qualified lead generation
- Lead-to-customer conversion rate
- Revenue generated through marketing activities
- Customer acquisition and retention
- Brand visibility and market growth
- Digital marketing performance
- Campaign ROI
- Website and social media growth
- Achievement of marketing and business development targets

What We Offer

- Competitive salary with performance-based incentives
- Leadership opportunity in a growing IT organization
- Professional growth and career development
- Exposure to diverse IT products, services, and clients
- Performance-based rewards and recognition
- Dynamic and professional work environment

Interested candidates can share their updated CV along with their current salary, expected salary, and notice period.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Head IT (Bengaluru)
🏢 Subha Technical Services
📍 Bengaluru