JOB DESCRIPTIONPosition: Sales Manager – Life Insurance

Applicable Designations: Sales Manager / Unit Manager / Area Manager / Cluster Manager

Department: Sales & Distribution
Industry: Life Insurance
Reporting To: Regional Manager / Zonal Manager / Business Head

1. Job Purpose

To drive business growth, achieve sales and revenue targets, develop and manage high-performing sales teams, expand market presence, and ensure sustainable business growth through effective distribution and channel management. The role will be responsible for managing sales operations across the assigned unit, area, or cluster, depending on the business structure.

2. Key Roles & Responsibilities

A. Business Development & Sales Achievement

- Drive life insurance business through achievement of assigned sales, premium, revenue, and policy issuance targets.
- Develop and execute business strategies to achieve monthly, quarterly, and annual business goals.
- Identify recent business opportunities and expand the customer base in the assigned territory.
- Drive sales of individual life insurance, savings, protection, investment, retirement, and other insurance products.
- Monitor business performance, sales productivity, conversion ratios, and persistency.
- Ensure consistent business growth and achievement of profitability objectives.

B. Team Management & Leadership

- Lead, manage, motivate, and develop a team of sales managers, unit managers, relationship managers, and frontline sales executives.
- Set individual and team targets and monitor performance against defined business objectives.
- Conduct regular team meetings, performance reviews, and business planning sessions.
- Provide on-the-job training, coaching, and guidance to improve sales productivity.
- Build a performance-driven culture focused on target achievement and customer satisfaction.
- Identify high performers and develop future leaders within the team.

C. Recruitment & Team Building

- Drive recruitment and onboarding of quality sales professionals and distribution partners.
- Build a strong and productive sales team to support business expansion.
- Ensure timely manpower deployment as per business requirements.
- Monitor employee productivity, retention, and performance.
- Develop succession plans and strengthen the overall sales talent pipeline.

D. Channel & Distribution Management

- Develop and manage relationships with assigned distribution channels, including agency, direct sales, bancassurance, brokers, corporate agents, and other business partners, as applicable.
- Strengthen existing channel relationships and identify opportunities for business expansion.
- Drive channel productivity through regular engagement, joint field activities, and business reviews.
- Ensure effective utilization of the distribution network to maximize business opportunities.

E.



Sales Planning & Performance Monitoring

- Prepare territory-wise and team-wise business plans.
- Track daily, weekly, and monthly sales performance against assigned targets.
- Analyze business reports, productivity metrics, lead conversion, and pipeline movement.
- Identify performance gaps and implement corrective action plans.
- Ensure adequate sales funnel management and regular follow-up on prospective customers.
- Submit timely business reports and performance updates to senior management.

F. Market Development & Customer Relationship Management

- Develop strong relationships with customers, intermediaries, and business associates.
- Conduct market visits and competitor analysis to identify new business opportunities.
- Improve customer acquisition, engagement, retention, and renewal business.
- Ensure high standards of customer service and grievance resolution.
- Support the team in handling key customer relationships and closing important business opportunities.

G. Training & Development

- Ensure product, process, and sales training for the team.
- Conduct regular sales training, product presentations, and skill-development sessions.
- Improve team capabilities in need-based selling, financial planning, objection handling, and closing techniques.
- Ensure the team remains updated on product features, market developments, and regulatory requirements.

H. Compliance & Operational Excellence

- Ensure adherence to IRDAI regulations, company policies, and internal compliance guidelines.
- Promote ethical selling practices and need-based customer recommendations.
- Ensure proper documentation, KYC, proposal processing, and policy issuance.
- Monitor business quality, persistency, renewal collections, and early claims indicators.
- Ensure zero tolerance for mis-selling, fraud, and process deviations.
- Coordinate with underwriting, operations, customer service, and other internal departments for smooth business operations.

3. Key Performance Indicators (KPIs)

- Achievement of monthly, quarterly, and annual sales targets.
- Annualized Premium Equivalent (APE) / Weighted Premium Income / New Business Premium.
- Number of policies sourced and issued.
- Team productivity and individual sales performance.
- Recruitment and activation of sales manpower.
- Lead conversion and business growth.
- Renewal premium collection and policy persistency.
- Customer satisfaction and complaint resolution.
- Business quality and compliance performance.




- Distribution channel productivity and profitability.

4. Required Skills & Competencies

- Strong sales and business development capabilities.
- Leadership, team management, and people development.
- Excellent communication, negotiation, and presentation skills.
- Ability to drive targets and manage business pressure.
- Solid analytical and decision-making abilities.
- Relationship management and networking skills.
- Market development and strategic business planning.
- Problem-solving and execution capabilities.
- Knowledge of life insurance products, processes, and regulatory requirements.

5. Educational Qualification & Experience

- Graduate in any discipline; MBA/PGDM in Sales, Marketing, or Business Management preferred.
- Relevant experience in life insurance, banking, financial services, or allied sales industries.
- Experience in managing sales teams, distribution channels, and business targets preferred.
- Strong understanding of life insurance products and sales processes.

6. Overall Accountability

The incumbent will be responsible for end-to-end sales and business development, team building, recruitment, distribution management, target achievement, customer relationship management, operational excellence, and regulatory compliance across the assigned territory.

The role requires a result-oriented sales leader who can drive business growth, build a strong sales organization, develop productive distribution channels, and deliver sustainable business performance.

Key Responsibilities

- Develop and execute the area business plan covering premium, revenue, manpower and distribution expansion.
- Manage multiple sales units and monitor the performance of Sales Managers and Unit Managers.
- Identify growth opportunities across assigned districts, towns, business communities and affluent customer segments.
- Build relationships with life insurance company officials and approved distribution partners.
- Drive customer acquisition, advisor recruitment, business-owner relationships and HNI engagement.
- Review daily, weekly and monthly business performance and implement corrective actions.
- Conduct field visits, joint sales calls, recruitment drives and team performance reviews.
- Monitor business quality, policy issuance, renewal performance, customer complaints and operational bottlenecks.
- Coordinate with HR for recruitment, induction, training, performance reviews and retention.
- Ensure adherence to applicable regulatory requirements, approved product processes and internal controls.

Pay: ₹10,000.00 - ₹60,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Life insurance

Education:

- Bachelor's (Preferred)

Experience:

- ISO 9001: 5 years (Preferred)

Language:

- Bengali,English,Hindi (Preferred)

Work Location: In person

📌 Manager — Life Insurance (Kolkata)
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📍 Kolkata