Urban Acres is seeking a dynamic, creative and results-driven Marketing & Social Media Executive with a minimum of two years of professional experience in digital marketing, social media management, brand promotion and campaign execution.

The ideal candidate should possess excellent command of written and spoken English, strong communication skills, creative thinking and a sound understanding of contemporary marketing strategies.

The role involves independently managing social media platforms, developing marketing campaigns, strengthening brand visibility and promoting Urban Acres' media publications, digital platforms, conclaves, exhibitions and industry initiatives.

Key Responsibilities

1. Marketing & Brand Promotion

- Plan and execute marketing strategies to enhance brand visibility, audience engagement and business growth.
- Develop promotional campaigns for magazines, digital platforms, conclaves, exhibitions, conferences and industry events.
- Support lead generation, digital outreach and promotional activities.
- Create compelling marketing communication, campaign messaging, promotional content and presentations.
- Coordinate with internal teams to execute integrated online and offline marketing initiatives.
- Identify new promotional opportunities, strategic collaborations and audience engagement channels.

2. Social Media Management

- Independently manage Instagram, LinkedIn, Facebook, YouTube and X (Twitter).
- Develop monthly content calendars, social media strategies and publishing schedules.
- Create engaging captions, posts, reels, stories and promotional campaigns.
- Maintain consistent brand identity, messaging and qualified communication across platforms.
- Monitor trends, audience behaviour and competitor activities to improve digital performance.
- Manage social media engagement, comments, enquiries and community interactions.

3. Digital Marketing & Campaign Execution





- Plan and execute organic and paid digital marketing campaigns.
- Work with Meta Business Suite, Meta Ads Manager and other relevant digital marketing tools.
- Support email marketing, promotional outreach and lead-generation initiatives.
- Optimise content and campaigns to improve reach, engagement, traffic and conversions.
- Coordinate with Graphic Designers, Video Editors and Editorial teams for creative development.
- Track campaign performance and recommend improvements based on analytics.

4. Events, Media & Industry Promotion

- Develop and execute promotional campaigns for Urban Acres' conclaves, exhibitions, networking forums and proprietary industry IPs.
- Promote interviews, editorial features, special publications, industry initiatives and video content.
- Coordinate digital communication with industry stakeholders, partners and participating organisations.
- Support event publicity, audience engagement, registrations and promotional activities.
- Assist in developing integrated marketing opportunities across print, digital, social media and events.

5. Reporting & Performance Management

- Monitor social media reach, engagement, follower growth, campaign performance and lead generation.
- Prepare weekly and monthly marketing performance reports.
- Maintain campaign calendars, content trackers and promotional schedules.
- Ensure timely delivery of assigned marketing and social media activities.

Required Skills & Experience

- Minimum 2 years of relevant experience in marketing, digital marketing, social media management or brand communication.




- Excellent command of spoken and written English is mandatory.
- Strong copywriting, content creation and professional communication skills.
- Proven experience managing corporate or professional social media accounts.
- Good understanding of digital marketing, branding, content strategy and audience engagement.
- Experience with Meta Business Suite, social media analytics and digital advertising platforms.
- Ability to conceptualise and execute marketing campaigns independently.
- Strong organisational, multitasking and coordination abilities.
- Creative mindset with excellent attention to detail.
- Confidence in communicating with clients, stakeholders and internal teams.
- Experience in media, publishing, real estate, architecture, construction or events will be an advantage.

Ideal Candidate Profile

We are looking for a confident, articulate, creative and commercially aware marketing professional who can independently manage digital platforms, develop impactful campaigns and contribute to the organisation's overall marketing objectives.

The candidate should demonstrate strong ownership, professional communication, creativity, initiative and a results-oriented approach.

Key Competencies

Marketing Strategy | Social Media Management | Digital Marketing | Brand Promotion | Content Creation | Copywriting | Campaign Management | Lead Generation | Event Marketing | Paid Advertising | Audience Engagement | Marketing Analytics

Role Objective

To strengthen Urban Acres' brand positioning, digital presence and marketing effectiveness through strategic campaigns, engaging content, consistent social media management and integrated promotional initiatives across its media, publishing and built-environment platforms.

Pay: From ₹25,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: In person

📌 Marketing and Social Media Executive (Sion)
🏢 Homes & Buildings Magazine
📍 Sion