Job Description: Digital Marketing Executive

Company: Trasol Technologies
Job Title: Digital Marketing Executive
Experience: 2–3 Years
Employment Type: Full-time
Work Location: Tiruppur

About Trasol Technologies

Trasol Technologies provides IT services and digital transformation solutions, including Microsoft Dynamics 365, Microsoft Azure, Power Platform, Microsoft 365, SharePoint, Salesforce consulting, and custom development services.

Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Executive with 2–3 years of experience in digital marketing, preferably with a marketing agency and an IT services company. The ideal candidate should have hands-on experience managing social media platforms, planning and executing paid advertising campaigns, generating leads, and improving brand visibility in the B2B technology sector.

Key Responsibilities

- Manage and maintain company social media platforms, including LinkedIn, Instagram, Facebook, and other relevant channels.
- Develop and execute social media strategies to improve brand awareness, audience engagement, and lead generation.
- Plan, launch, manage, and optimize paid advertising campaigns using Google Ads and Meta Ads.
- Support LinkedIn Ads campaigns for B2B lead generation and IT services marketing.
- Create monthly content calendars, coordinate with designers, and ensure consistent publishing of posts, creatives, videos, and promotional content.
- Develop marketing campaigns to promote the company's IT services, Microsoft solutions, cloud technologies, and consulting offerings.




- Generate qualified leads through digital marketing campaigns and track campaign performance.
- Monitor campaign budgets, cost per lead (CPL), conversions, click-through rates (CTR), and return on ad spend (ROAS), wherever applicable.
- Use Google Analytics 4, Google Search Console, and advertising dashboards to analyze performance and identify improvement opportunities.
- Conduct competitor research, audience analysis, and keyword research to improve campaign effectiveness.
- Coordinate with the sales and business development teams to align marketing activities with business goals.
- Prepare monthly digital marketing reports covering campaign performance, engagement, website traffic, and lead generation.
- Stay updated on digital marketing trends, platform updates, and industry best practices.

Required Skills

- Hands-on experience managing social media platforms, especially LinkedIn.
- Practical experience creating, managing, and optimizing paid advertising campaigns.
- Working knowledge of Google Ads, Meta Ads Manager, and preferably LinkedIn Campaign Manager.
- Experience with social media scheduling, content planning, and performance reporting.
- Knowledge of Google Analytics 4, Google Search Console, and keyword research tools.
- Understanding of B2B marketing, lead generation,



and digital marketing funnels.
- Ability to analyze campaign data and optimize marketing performance.
- Good communication, coordination, creativity, and time-management skills.

Required Experience

- 2–3 years of relevant experience in digital marketing.
- Previous experience working in a digital marketing agency is preferred.
- Experience in an IT services, software development, SaaS, or technology-focused company is strongly preferred.
- Candidates should have practical experience managing social media accounts and running paid advertising campaigns.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Relevant certifications in Google Ads, Google Analytics, or digital marketing are an added advantage.

Key Performance Indicators (KPIs)

- Growth in social media reach, engagement, and followers.
- Number and quality of marketing-generated leads.
- Paid campaign performance and cost per lead.
- Website traffic and conversion rates.
- Consistency and quality of content publishing.
- Achievement of monthly marketing targets.

What We Offer

- Opportunity to work with an IT services and digital transformation company.
- Exposure to B2B technology marketing and international business audiences.
- Opportunities to manage end-to-end digital marketing campaigns.
- A collaborative environment with opportunities for qualified growth.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Tiruppur)
🏢 Trasol Technologies
📍 Tiruppur