Key Responsibilities

1. Content Strategy & Creative Ideation

- Develop and execute an overall content strategy for Maxxender.
- Generate innovative ideas for Instagram, YouTube, Facebook and other digital platforms.
- Understand audience behaviour, content trends and storytelling techniques.
- Develop engaging concepts for brand awareness, marketing campaigns and audience engagement.
- Create a consistent and recognizable content identity.

2. Scriptwriting & Storytelling

- Write compelling scripts for short-form and long-form videos.
- Develop powerful hooks, storytelling structures, dialogues and calls to action.
- Create scripts for reels, promotional videos, interviews, podcasts, brand films and campaigns.
- Convert complex ideas into engaging and easy-to-understand content.
- Develop storyboards, shooting scripts and creative briefs.

3. Video Production & Direction

- Independently plan and direct professional video shoots.
- Have excellent knowledge of cinematography, camera operations, lighting, framing and sound.
- Manage indoor and outdoor shoots.
- Direct presenters, talent, actors and team members during shoots.
- Ensure professional production quality and creative consistency.

4. Video Editing & Post-Production

- Understand professional video editing workflows.
- Have practical knowledge of Adobe Premiere Pro and After Effects.
- Understand colour grading, sound design, motion graphics, transitions and visual effects.
- Supervise the complete post-production process.
- Maintain high-quality standards across all video content.

5. Team Building & Leadership





- Build and lead a complete content creation team.
- Recruit and train scriptwriters, videographers, video editors and other creative professionals.
- Establish production workflows, responsibilities and quality standards.
- Manage daily content production and team performance.
- Mentor team members and continuously improve their creative capabilities.
- Take complete ownership of the content department.

6. Content Performance & Growth

- Analyse content performance, audience engagement and reach.
- Identify opportunities to improve content quality and performance.
- Experiment with new formats, trends and creative approaches.
- Develop a structured content calendar and maintain consistent publishing.
- Use AI-powered tools to improve creative research, scripting and production efficiency.

Required Skills & Qualifications

- 5–10 years of relevant experience in digital content creation, video production, creative direction or media production.
- Strong expertise in scriptwriting, storytelling and creative conceptualization.
- Hands-on experience in qualified video shooting and direction.
- Strong understanding of video editing and post-production.
- Proven experience leading or managing a creative/content team.
- Excellent understanding of social media content formats and digital platforms.
- Strong communication, creative thinking and decision-making skills.
- Ability to work independently and deliver under deadlines.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Head of Content & Creative Production (Chandigarh)
🏢 Maac Chandigarh
📍 Chandigarh