We are looking for a dynamic, result-oriented, and experienced Area Sales Manager (ASM) to drive sales

and expand the market presence of our tea brand across the assigned territory. The ideal candidate will have

a strong understanding of FMCG sales, distributor management, retail expansion, and team leadership.

The candidate will be responsible for achieving sales targets, developing distribution networks, increasing

product visibility, managing sales executives, and building strong relationships with distributors,

wholesalers, retailers, and key accounts.

Key Responsibilities

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.

- Manage sales and distribution operations across the assigned geographical territory.

- Appoint new distributors and expand the company's distribution network.

- Build and maintain strong relationships with distributors, wholesalers, retailers, and modern trade outlets.

- Drive primary and secondary sales growth for the tea product portfolio.

- Ensure regular market visits to monitor product availability, visibility, pricing, and competitor activities.

- Identify new business opportunities and expand market reach in urban and rural areas.

- Lead, motivate, and manage a team of sales representatives and field sales executives.

- Monitor distributor performance, stock availability, order fulfilment, and outstanding payments.

- Implement promotional schemes, trade offers, and in-store visibility activities.

- Conduct market research to understand consumer preferences, competitor pricing, and market trends.

- Ensure effective execution of merchandising, sampling, and brand-building activities.

- Prepare sales forecasts, daily market reports, and periodic performance reviews.





- Coordinate with the supply chain and management teams to ensure timely product availability.

- Ensure compliance with company policies, sales processes, and credit control guidelines.

Eligibility Criteria

- Graduate in any discipline; an MBA in Sales or Marketing will be an added advantage.

- 6–10 years of experience in FMCG sales, preferably in tea, beverages, packaged foods, or other fast-moving

consumer goods.

- Proven track record of achieving sales targets and expanding distribution networks.

- Strong experience in distributor appointment, beat planning, retail coverage, and secondary sales management.

- Good understanding of general trade, wholesale, and retail distribution channels.

- Excellent communication, negotiation, leadership, and relationship management skills.

- Ability to analyse sales data and prepare performance reports.

- Willingness to travel extensively within the assigned territory.

- Proficiency in MS Excel and sales reporting applications is preferred.

Key Performance Indicators (KPIs)

- Achievement of monthly and quarterly sales targets.

- Growth in primary and secondary sales.

- New distributor appointments and active outlet additions.

- Improvement in retail coverage and product availability.

- Growth in numeric distribution and market share.

- Effective execution of promotional activities and product visibility.

- Timely collection of payments and control of outstanding dues.

- Productivity and performance of the sales team.

What We Offer

- Competitive salary with performance-based incentives.

- Prospect to grow with an expanding tea brand.

- Career development and leadership opportunities.

- Supportive work environment with clear performance goals.

- Travel allowance and other benefits as per company policy.

Pay: ₹27,000.00 - ₹45,000.00 per month

Experience:

- FMCG: 6 years (Required)

Location:

- Haryana (Required)

Work Location: In person

📌 Area Sales Manager (Ambala, Hisar, Rohtak, Gurugram) (Haryana)
🏢 DTED Retail Private
📍 Haryana