Job Description: Senior Digital Marketing Executive
Location: Noida
Experience: 3+ years
Employment Type: Full-time
Key Responsibilities
- Plan and execute digital marketing campaigns to generate leads and increase brand visibility.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Monitor campaign budgets, cost per lead, conversions, and return on ad spend.
- Oversee SEO, social media, email marketing, and content strategies.
- Conduct keyword research, competitor analysis, and audience targeting.
- Coordinate with content writers, designers, and video creators.
- Track website and campaign performance using GA4 and reporting tools.
- Prepare performance reports with actionable recommendations.
Requirements
- Hands-on experience with Google Ads, Meta Ads Manager, GA4, and Google Search Console.
- Strong understanding of SEO, SEM, lead generation, and conversion optimization.
- Experience managing campaign budgets and delivering measurable results.
- Valuable analytical, communication, and team coordination skills.