Job Title: Digital Marketing Executive – Social Media, Performance Marketing & Lead Generation

Company: ACE INDIA Training & Services Pvt. Ltd.
Location: Cochin, Kerala
Job Type: Full time, On-site
Experience: 1–3 years preferred
Salary: ₹15,000–₹20,000 per month, depending on skills and experience (suggested range; revise based on your budget).

About ACE INDIA

ACE INDIA Training & Services Pvt. Ltd. is a professional training and design consultancy organisation specialising in MEP engineering, BIM, Revit and related engineering services. We operate across multiple locations and aim to expand our brand visibility, student enquiries and business opportunities through digital marketing.

We are looking for a skilled and result-oriented Digital Marketing Executive who can independently manage our digital presence, execute paid advertising campaigns and generate quality leads for our training programmes and business services.

Key Responsibilities

1. Social Media Management

- Manage ACE INDIA’s Instagram, Facebook, LinkedIn and YouTube accounts.
- Manage and optimise our Google Business Profile (formerly Google My Business).
- Prepare monthly content calendars and ensure regular posting.
- Create engaging captions, promotional content, reels concepts, stories and campaign creatives.
- Coordinate with the internal team for student testimonials, placement updates, batch announcements, job vacancies, workshops and company events.
- Monitor comments, messages, engagement and audience growth.

2. Paid Advertising & Lead Generation

- Plan, execute and optimise Meta Ads campaigns across Facebook and Instagram.
- Independently manage Google Ads, including Search, Display, Performance Max and YouTube campaigns as appropriate.
- Plan and execute LinkedIn Ads campaigns for professional audience targeting and B2B lead generation.




- Generate quality enquiries for MEP and BIM courses, recruitment activities and design consultancy services.
- Manage audience targeting, retargeting, campaign budgets, ad copy and creative testing.
- Monitor lead quality, cost per lead, conversions and campaign performance.
- Recommend improvements to increase enquiry volume and reduce acquisition costs.

3. Content Creation & Brand Development

- Design basic social media creatives using Canva or similar tools.
- Coordinate the creation and editing of reels, short videos and promotional videos.
- Write professional content for LinkedIn posts, company announcements and marketing campaigns.
- Maintain consistent ACE INDIA branding across all platforms.

4. Analytics & Reporting

- Track campaign performance, advertising expenditure and leads generated.
- Prepare weekly and monthly digital marketing reports.
- Work with the admissions and business development teams to assess lead quality and conversions.
- Use Google Analytics 4, Google Search Console, Meta Business Suite and other relevant tools.
- Maintain campaign records and recommend data-driven improvements.

5. Additional Digital Marketing Activities

- Implement basic SEO and website content optimisation.
- Manage online reviews and improve local search visibility.
- Explore WhatsApp marketing, remarketing and lead-nurturing opportunities.
- Research competitors, identify trends and recommend new marketing strategies.

Required Skills & Qualifications





- Minimum 2 years of practical experience in digital marketing or performance marketing preferred.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Experience managing multiple social media business accounts.
- Knowledge of LinkedIn marketing and LinkedIn Ads.
- Understanding of lead generation, audience targeting, remarketing and campaign optimisation.
- Familiarity with Canva, content planning and basic video editing tools.
- Knowledge of Google Analytics 4, conversion tracking and campaign reporting.
- Good written communication skills in English.
- Ability to work independently, manage deadlines and take ownership of results.

Preferred Candidate Profile

- Candidates with experience in educational institutions, professional training companies, engineering services or lead-generation campaigns will be preferred.
- Must be able to demonstrate actual advertising campaigns managed and results achieved.
- Google Ads and Meta certifications are an advantage.
- Candidates should be comfortable working with measurable targets and coordinating with our admissions and business development teams.

Performance Expectations

- Consistent and timely social media publishing.
- Growth in relevant audience reach and engagement.
- Quality student enquiries and business leads.
- Continuous improvement in advertising efficiency and conversion rates.
- Accurate reporting and timely execution of marketing activities.

How to Apply

Interested candidates may apply through Indeed with their updated resume and links to social media pages or campaigns they have managed.

Candidates should be prepared to explain their personal contribution to previous campaigns, advertising budgets handled and measurable results achieved.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive – Social Media, Performance Marketing & Lead Generation (Edappally)
🏢 Ace India Training and Services
📍 Edappally