Digital Marketing Intern – SEO & Performance Marketing

Location: Swargate, Pune, Maharashtra

Stipend: 7000-10,000 per month

Employment Type: Full time

About Us

We are a technology-driven business solutions company focused on helping businesses grow through technology, digital solutions, and strategic execution. We are looking for a proactive, results-orientated digital marketing intern with strong knowledge in SEO and performance marketing* to strengthen our digital presence, generate qualified leads, and drive measurable business growth.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Plan and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Optimize website content, landing pages, meta tags, headings, and internal linking.
- Improve organic traffic, keyword rankings, website visibility, and lead generation.
- Conduct SEO audits and resolve or coordinate fixes for technical issues.
- Manage local SEO and Google Business Profile optimization where required.
- Monitor performance using Google Search Console, GA4, and SEO tools.

2. Performance Marketing & Paid Advertising

- Plan, execute, and optimize campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Develop paid campaigns focused on lead generation, conversions, and customer acquisition.
- Manage audience targeting, remarketing, budgets, and competitor ad research.
- Coordinate ad copies, creatives, and landing pages with the design and content teams.
- Monitor CPL, CTR, conversion rates,



and ROAS where applicable.
- Conduct A/B testing and continuously optimize campaign performance.
- Implement or coordinate conversion tracking using Google Tag Manager, Google Ads tracking, and Meta Pixel.

3. Digital Marketing & Lead Generation

- Develop and execute digital marketing strategies aligned with business objectives.
- Generate qualified leads through organic search, paid advertising, and other relevant digital channels.
- Conduct market research, competitor analysis, and audience research.
- Support B2B marketing initiatives, campaign planning, and customer acquisition activities.
- Collaborate with the sales team to evaluate lead quality and improve conversions.
- Identify new opportunities to strengthen brand awareness and expand market reach.

4. Content, Social Media & Website Management

- Plan and coordinate SEO-friendly website content, blogs, landing pages, and promotional campaigns.
- Support social media marketing activities across relevant platforms.
- Track content performance and recommend improvements based on analytics.
- Manage routine website updates and content publishing.
- Coordinate with designers, content creators,



and developers to maintain a consistent digital presence.

Required Skills & Qualifications

- Hands-on experience in digital marketing, SEO, and performance marketing.
- Strong practical knowledge of SEO, keyword research, technical SEO, and content optimisation.
- Experience managing Google Ads and Meta Ads campaigns.
- Proficiency in Google Analytics 4 and Google Search Console.
- Understanding of conversion tracking, remarketing, lead generation, and campaign optimization.
- Ability to analyze marketing data, manage budgets, and improve campaign performance.
- Strong analytical thinking, communication, problem-solving, and execution skills.
- A results-driven mindset with the ability to work independently and take ownership of campaigns.

Good to Have

- Experience with WordPress website management and basic website optimization.
- Familiarity with Google Tag Manager, Meta Pixel, SEMrush, Ahrefs, or similar tools.
- Knowledge of Canva and social media content planning.
- Experience with CRM platforms, email marketing, and marketing automation.
- Exposure to B2B marketing, SaaS, technology products, or service-based businesses.

What We Offer

- Hands-on ownership of SEO, paid advertising, and lead generation initiatives.
- Prospect to work across technology products, digital solutions, and multiple business verticals.
- Collaborative work environment with opportunities for professional growth.
- The opportunity to contribute directly to business growth and marketing strategy.

📌 Digital Marketing Intern – SEO & Performance Marketing (Swargate)
🏢 MatchLab Talent
📍 Swargate