Social Media Executive

Location: Bangalore
Experience: 2–3 Years
Employment Type: Full-Time

About AgriPay

AgriPay Commerce Technologies Private Limited is a growing commerce and fintech company within the SocioLadder Group ecosystem. We work with partners such as Razorpay and Lavazza Coffee to deliver innovative solutions that help businesses simplify operations, enhance their commerce journey, and grow.

We are looking for a creative, proactive, and results-driven Social Media Executive to manage and strengthen AgriPay’s digital presence across social media platforms. The ideal candidate will have hands-on experience in social media management, content creation, digital marketing, and brand building.

Role Overview

As a Social Media Executive, you will be responsible for planning, creating, publishing, and managing engaging content across Instagram, LinkedIn, and other relevant digital platforms.

You will work closely with the marketing and business teams to develop content strategies, execute campaigns, identify trends, grow audience engagement, and strengthen AgriPay’s online brand presence.

The ideal candidate should be creative, digitally savvy, detail-oriented, and comfortable taking ownership of social media initiatives from ideation to execution.

Key Responsibilities

Social Media Management & Content

Develop and execute social media strategies aligned with AgriPay’s business and brand objectives.

Plan and maintain monthly and weekly social media content calendars.

Create, publish, and manage engaging content for Instagram, LinkedIn, and other relevant platforms.

Develop creative concepts for social media posts, reels, carousels, stories, videos, polls, infographics, and campaigns.

Write engaging captions, social media copy, headlines, and other brand communication.

Develop content specifically for different platforms based on audience behavior and platform best practices.

Research trending topics, hashtags, formats, sounds, industry developments, and competitor activities.

Identify opportunities to improve reach, engagement, follower growth, and brand awareness.

Manage day-to-day social media activities, including publishing, scheduling, and community engagement.

Monitor and respond to comments, messages, and audience interactions professionally.

Collaborate with designers, content creators,



and marketing teams to execute social media campaigns.

Continuously experiment with new content formats and creative ideas to improve social media performance.

SEO & Organic Growth

Develop and execute basic SEO strategies to improve AgriPay’s organic search visibility.

Conduct keyword research to identify relevant, high-value keywords and content opportunities.

Perform competitor SEO and content analysis to identify gaps and opportunities.

Create and optimize SEO-friendly website content, blogs, articles, landing pages, and other digital content.

Optimize page titles, meta descriptions, headings, URLs, internal links, and content structure.

Identify opportunities for improving organic traffic, keyword rankings, and website visibility.

Support on-page and off-page SEO activities.

Conduct basic SEO audits and identify technical/content-related SEO issues.

Monitor keyword rankings, organic traffic, impressions, clicks, and other SEO performance metrics.

Work with content and marketing teams to build SEO-focused content calendars.

Identify long-tail keywords, search trends, FAQs, and topics that can generate organic traffic.

Stay updated with Google algorithm updates, SEO trends, search intent, and content best practices.

Use SEO insights to develop content that is both search-friendly and valuable to the target audience.

SEO Content & Social Media Content

Develop content strategies that combine SEO and social media objectives.

Convert blogs, industry insights, and SEO content into social media posts, carousels, reels, and LinkedIn content.

Identify high-performing content and repurpose it across multiple digital platforms.

Create content around relevant industry topics, customer pain points, product/service offerings, and trending search queries.

Ensure content is optimized for both search intent and audience engagement.

Collaborate with internal teams to create thought leadership, educational, promotional,



and brand-building content.

Maintain consistency in tone, messaging, visual identity, and brand voice across all content.

Analytics & Performance

Track social media metrics such as reach, impressions, engagement, follower growth, clicks, and conversions.

Monitor SEO metrics including organic traffic, keyword rankings, impressions, clicks, CTR, and engagement.

Prepare regular social media and SEO performance reports.

Analyze content performance and recommend improvements based on data.

Use performance insights to optimize future content and campaigns.

Identify trends and opportunities to improve overall digital visibility and audience growth.

Requirements

2–3 years of experience in Social Media, SEO, Digital Marketing, Content Marketing, or a similar role.

Strong hands-on experience managing Instagram, LinkedIn, and other social media platforms.

Positive understanding of SEO fundamentals, keyword research, on-page SEO, content optimization, and search intent.

Experience creating SEO-friendly blogs, website content, social media content, and digital campaigns.

Strong copywriting, content writing, and communication skills.

Creative mindset with the ability to generate fresh and engaging content ideas.

Experience creating and managing social media content calendars.

Good understanding of social media analytics and SEO performance metrics.

Basic to intermediate knowledge of Canva and other content creation tools.

Familiarity with tools such as Google Analytics, Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, or similar SEO tools is preferred.

Understanding of hashtags, social media trends, platform algorithms, and content formats.

Ability to conduct competitor, keyword, and industry research.

Strong attention to detail and understanding of brand consistency.

Ability to manage multiple projects and meet deadlines.

Proactive approach with the ability to independently manage assigned tasks.

Experience in fintech, commerce, SaaS, technology, or B2B brands will be an added advantage.

Pay: ₹20,000.00 - ₹40,000.00 per month

Application Question(s):

- Do you have experience with both SEO and social media handling?
- What is your current CTC ?
- What is your Expected CTC?

Work Location: In person

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