The Sales Representative will be responsible for driving volume growth, expanding retail distribution, and ensuring the visibility of our spice products across assigned territories. This role focuses on building robust relationships with retailers and distributors to ensure our brand remains the market leader in the category.
Key Responsibilities
- Sales Execution: Achieve daily and monthly secondary sales targets by visiting retail outlets (Kirana, supermarkets, and wholesalers) according to a fixed Permanent Journey Plan (PJP).
- Distribution Expansion: Identify and onboard new outlets to increase the Numeric Distribution of the spice portfolio.
- Merchandising: Ensure Eye-Level placement of products on shelves and execute the placement of Point-of-Sale (POS) materials like danglers and dispensers.
- Stock Management: Monitor distributor stock levels and ensure a fresh supply of products using FIFO (First-In, First-Out) principles to prevent expiries.
- Reporting: Use Sales Force Automation (SFA) apps to log daily calls, orders, and competitor activities (pricing, schemes, etc.).