Digital Marketing Specialist (India)

Digital Marketing Specialist (India)

30 Oct
|
Endexa Education and Recruitment Service
|
India

30 Oct

Endexa Education and Recruitment Service

India

We are looking for a dynamic and result-oriented Digital Marketing Specialist who has a good understanding of digital marketing, overseas education and student recruitment. The ideal candidate should be capable of developing digital marketing strategies, generating student enquiries and building a strong network of education consultants and recruitment agents across India.

Key Responsibilities
1. Digital Marketing & Lead Generation
• Plan and execute digital marketing campaigns through Facebook, Instagram, Google Ads and other online platforms.
• Generate quality student enquiries for our French–India Education Programme.
• Develop social media content, promotional campaigns, videos and digital advertisements.
• Identify potential student markets and target audiences across India.
• Monitor campaign performance, lead generation costs and conversion rates. 2. International Education Marketing
• Understand the overseas education industry and student recruitment process.
• Promote our French–India education pathway and explain its benefits to prospective students.
• Develop marketing strategies targeting Plus Two students, graduates and students interested in international MBA and higher education opportunities.
• Understand the importance of French language preparation, international academic pathways and student support services.
• Create effective promotional strategies to attract students interested in studying in France. 3. Education Agent Network Development
• Identify and connect with education consultants,



study-abroad agencies and independent education agents across India.
• Develop a strong B2B partner network for student recruitment.
• Introduce our French–India programme to prospective agents.
• Coordinate agent onboarding, marketing support and promotional activities.
• Develop strategies to generate student admissions through partner agents. 4. Admission & Counselling Coordination
• Work closely with the Endexa counselling team.
• Ensure all digital enquiries are properly assigned and followed up.
• Monitor lead conversion, counselling appointments and admission progress.
• Participate in daily online review meetings with management and stakeholders.
• Prepare daily and monthly marketing performance reports. Candidate Requirements
• Proven experience in Digital Marketing and Social Media Marketing.
• Practical knowledge of Meta Ads, Facebook Ads, Instagram Ads and Google Ads.
• Knowledge of the overseas education and study-abroad industry.
• Understanding of student recruitment, education counselling and admission processes.
• Experience in B2B marketing and agent development will be an advantage.
• Excellent communication,



negotiation and networking skills.
• Ability to plan campaigns, manage budgets and achieve targets independently.
• Experience in education consultancy or international student recruitment will be highly preferred.

What We Offer
• Attractive salary package.
• Performance-based incentives for achieving marketing and admission targets.
• Opportunity to work remotely from anywhere in India.
• Freedom to develop and implement marketing strategies.
• Opportunity to build a nationwide education agent network.
• Career growth in the international education sector. Performance ExpectationsThe selected candidate will be responsible for achieving mutually agreed monthly targets covering:
• Quality student enquiries.
• Recent education agent registrations.
• Active B2B partnerships.
• Counselling appointments and applications.
• Confirmed student admissions.
• Marketing budget utilisation and campaign performance. Daily online review meetings and monthly performance evaluations will be part of the working process.

How to Apply
?Interested candidates with experience in digital marketing and overseas education are invited to share their updated CV. Email: [email protected] Subject: Application – Digital Marketing Specialist Work Mode: 100% Remote – Work From Anywhere in India.
• Join Endexa and become part of an ambitious international education venture connecting Indian students with opportunities in France

📌 Digital Marketing Specialist (India)
🏢 Endexa Education and Recruitment Service
📍 India

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