The Role You'll work closely with the founder and marketing team to develop, execute, and optimise performance-driven growth strategies across paid media, e-commerce, and digital acquisition channels. Your primary objective will be to acquire customers efficiently, improve conversions, and drive profitable online sales.

Key Responsibilities
Performance Marketing & Paid Acquisition
• Plan, execute, and optimise paid advertising campaigns across Meta (Instagram and Facebook) and Google Ads.
• Manage campaign budgets, audience targeting, retargeting, and creative testing.
• Build customer acquisition strategies across different stages of the marketing funnel.
• Continuously improve customer acquisition cost (CAC), return on ad spend (ROAS), and conversion performance.
• Identify and scale winning campaigns while eliminating underperforming spends. E-commerce Growth & Conversion
• Work closely with the Shopify team to increase website traffic, product discovery, and sales conversions.
• Analyse customer journeys, landing pages, product pages, and checkout drop-offs.
• Recommend and implement conversion rate optimisation (CRO) experiments.
• Develop strategies to improve average order value (AOV), cart recovery, and repeat purchases.
• Support product launches, seasonal campaigns, promotional initiatives, and sales events. Growth Strategy & Experimentation
• Identify new customer acquisition channels and scalable growth opportunities.
• Develop and test creative concepts, audience segments, messaging, and promotional strategies.
• Collaborate with content creators and the marketing team to produce performance-focused ad creatives.
• Explore influencer affiliate marketing, referral programmes, and community-led customer acquisition.
• Monitor competitor campaigns,



emerging digital trends, and consumer buying behaviour. Analytics & Revenue Reporting
• Track and analyse campaign performance using Meta Ads Manager, Google Ads, GA4, and Shopify Analytics.
• Build weekly performance reports covering ad spend, sales, CAC, ROAS, conversion rates, and other key metrics.
• Use data to make actionable recommendations and optimise marketing investments.
• Work towards defined monthly customer acquisition and revenue targets. What We're Looking For
• 2–4 years of hands-on experience in performance marketing, growth marketing, or D2C e-commerce.
• Demonstrated experience independently managing Meta Ads campaigns, preferably for fashion, lifestyle, or consumer brands.
• Working knowledge of Google Ads, GA4, Shopify Analytics, and conversion tracking.
• Strong understanding of e-commerce funnels, attribution, CAC, ROAS, AOV, and conversion optimisation.
• Ability to analyse data, identify opportunities, and execute experiments quickly.
• Experience with retargeting, creative testing, and campaign optimisation.
• A commercial mindset with a strong sense of ownership and accountability.
• Comfortable working in an early-stage business where experimentation, initiative, and execution matter. Key: We're looking for someone who has personally managed campaigns and can demonstrate measurable results—not someone whose experience is limited to boosting Instagram posts or coordinating with agencies. What Success Looks Like
• Consistent growth in qualified website traffic and customer acquisition.
• Increased online sales and improved conversion rates.
• Efficient advertising spend and improving acquisition economics.
• Successful execution of revenue-generating campaigns.
• A repeatable, data-driven customer acquisition system. •

📌 Growth & Performance Marketing Executive (Gurugram)
🏢 CitizenEarth
📍 Gurugram