Position: | PPC & Paid Media Specialist

Location:
Pune (On-site/Hybrid)

Experience:
4–8 Years Shift: 3:00 PM – 12:00 AM IST Employment Type: Full-Time ​ Skills set: PPC | Google Ads | Meta Ads | LinkedIn Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing

About the Role
We are looking for an experienced PPC & Paid Media Specialist with a solid digital marketing agency background and expertise in managing B2B paid media campaigns across international markets.

Key Responsibilities
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Manage monthly advertising budgets of $50,000+ across multiple client accounts.
• Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth.
• Manage keyword research, audience targeting, remarketing, and A/B testing.
• Set up conversion tracking using GA4,



Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel.
• Create performance dashboards and reports using GA4 and Looker Studio.
• Work closely with SEO and content teams to improve campaign performance. Required

Skills:
• Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).
• Expertise in Meta Ads Manager and LinkedIn Campaign Manager.
• Good knowledge of GA4, Google Tag Manager, and Looker Studio.
• Experience managing large-scale B2B paid media campaigns.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Excellent communication and analytical skills. Preferred:
• Digital marketing agency experience.
• Experience handling US, UAE, and EMEA markets.
• Google Ads certifications.
• Exposure to SA360, DV360, and PPC automation tools.

📌 PPC & Paid Media Specialist (India)
🏢 Arting Digital Private
📍 India