Company
- Royal Son Industry
- D2C Eyewear Brand Location
- Jaipur (Work from Office) Experience
- 1.5–3 Years Salary
- ₹25,000–₹30,000 per month Employment Type
- Full-time

About the Company
Royal Son is a Jaipur-based D2C eyewear brand offering sunglasses and spectacle frames. The company sells through its own website (royalson.in) and leading online marketplaces. The company is building a profit-focused, data-driven growth team.

Key Responsibilities
A. Paid Advertising
• Plan, execute and scale Meta Ads.
• Manage TOF, MOF and BOF campaigns.
• Run Google Search, Shopping and Performance Max campaigns. B. Audience & Campaign Testing
• Build interest-based, lookalike and retargeting audiences.
• Conduct A/B testing of creatives, copy, audiences and offers. C. Automation & AI
• Set up automated rules in Meta Ads Manager.
• Manage budget control, stop-loss, scaling and dayparting.
• Use Claude and ChatGPT for campaign analysis and optimization. D. Tracking & Analytics
• Set up and maintain Meta Pixel and Conversions API (CAPI).
• Work with GA4 and Google Tag Manager.
• Ensure advertising data matches Shopify orders. E. Website & Conversion Funnel
• Track the complete customer journey:
• Visit
• Add to Cart
• Checkout
• Purchase
• Identify website drop-offs and coordinate with the design team to improve conversions. F. Checkout & RTO Management
• Manage GoKwik COD rules.
• Implement partial COD.
• Introduce prepaid offers and coupons.
• Reduce RTO and increase prepaid orders. G. WhatsApp Marketing
• Run WhatsApp API campaigns.
• Set up abandoned cart recovery.




• Manage COD verification.
• Send order updates.
• Run repeat-purchase campaigns. H. Creative Management
• Create static, carousel and video advertisements.
• Use Canva and AI tools.
• Write hooks, angles and CTAs.
• Coordinate with designers and video editors. I. Influencer & UGC Marketing
• Coordinate with UGC creators and influencer agencies.
• Track influencer content performance. J. Social Media Management
• Schedule daily social media posts.
• Maintain the content calendar.
• Handle comments and direct messages. K. Competitor Research
• Study competitor advertisements using Meta Ad Library.
• Analyse competitor funnels, pricing and offers.
• Suggest new marketing strategies. L. Profit & Performance Management
• Track daily advertising spend.
• Monitor ROAS, CAC and Cost per Order.
• Maintain break-even ROAS.
• Shift budgets towards winning campaigns. M. Reporting
• Daily reporting by 7 PM.
• Weekly reporting every Monday.
• Monthly performance reports.
• Maintain an action log of major campaign changes. Candidate Requirements Must Have
• Minimum 1.5 years of hands-on Meta Ads experience in D2C/eCommerce.
• Managed at least ₹1 lakh+ monthly advertising spend.
• Basic to intermediate Google Ads knowledge.
• Understanding of Meta Pixel, CAPI and GA4.
• Knowledge of manual and automated advertising rules.
• Shopify basics.
• Excel/Google Sheets reporting.
• Knowledge of ChatGPT, Claude, Canva AI or similar tools.
• Positive communication and coordination skills.
• Graduate in any discipline.

📌 Digital Marketing Executive (Jaipur)
🏢 Internship Studio
📍 Jaipur