Performance Marketing Specialist — ZIPCushions & ZIPCovers (ZIPDecor family) Gurugram (Gurgaon), Haryana, India
· Full-time
· In office (work from office) Please note: this is an on-premises role at our Gurugram (Gurgaon) office. It is NOT a work-from-home, remote or hybrid position. Please apply only if you can work full-time from our Gurugram office. Company Description ZIPDecor is the parent brand of ZIPCushions® and ZIPCovers®: one trade team for custom cushions and covers. Our consumer brands — ZIPCushions and ZIPCovers — are US-focused e-commerce stores where homeowners design custom soft furnishings in virtually any size and shape, choosing from 1,500+ performance fabrics. Through ZIPDecor, trade customers such as interior designers, hotels and restaurants get the same build quality for commercial projects, including customer-supplied material (COM) and FF&E; orders. Since 2023, the ZIPDecor family has shipped to 500+ businesses. This role is posted by ZIPDecor, the parent brand — you will own the paid marketing of the companies under it, primarily ZIPCushions and ZIPCovers. Role Description This is a senior, full time, on-site position based in Gurugram (Gurgaon), working closely with our performance marketing lead. You will be responsible for the growth of paid marketing across the ZIPDecor family's US e-commerce brands. You will own and optimize campaigns across Google Ads (Search, Shopping, Performance Max, YouTube), Meta (Facebook and Instagram) Ads, Microsoft (Bing) Ads and Pinterest Ads — and across any US channel where the numbers say we should be, including TikTok Ads and Etsy Ads for our Etsy storefront. Day-to-day work includes campaign structure and budget allocation across channels, keyword and audience research, search-terms mining and negative-keyword management, product feeds and creative/asset quality,



bid strategies, A/B testing, and data-driven optimization toward revenue and ROAS targets. You will read performance through Google Analytics 4, the ad platforms and our attribution stack, reconcile it against store revenue, and report performance in clear written form. You will collaborate with the SEO, content and design teams so paid and organic pull in the same direction. We expect you to be current with the AI shift in this industry — AI tools such as Claude, ChatGPT and Google Gemini in your daily workflow, and the AI-driven features inside the ad platforms (Performance Max, AI Max, Advantage+) — and to bring that into how we plan, build and optimize. Qualifications
- Performance marketing experience is a must for this profile — you have owned revenue and ROAS outcomes, not just campaign execution
- 5+ years hands-on Google Ads experience (Search, Shopping, Performance Max), deep enough to understand what you are working on and why
- Hands-on experience across Meta (Facebook/Instagram), Microsoft (Bing) and Pinterest Ads; the wider your proven US-channel range, the better
- Experience marketing to US customers is strongly preferred; US retail / DTC e-commerce experience would be great
- Etsy Ads experience is a robust plus — paid marketing runs on our Etsy storefront too
- Very strong analytics: Google Analytics 4, platform reporting, Search Console, and the ability to reconcile platform numbers against actual store revenue
- Up to date with AI in marketing: AI assistants such as Claude, ChatGPT and Google Gemini, and the AI features shipping inside the ad platforms
- Strong problem-solving and Excel/Sheets skills; clear written reporting
- A degree in Marketing, Business or a related field is beneficial
- Based in or able to relocate to Gurugram (Gurgaon); this role works from our office every working day

📌 Search Marketing Specialist (Gurugram)
🏢 ZIPDecor
📍 Gurugram