About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com

About the role
We're looking for an SEM/PMax Specialist to plan, build and optimise Paid Search and Performance Max campaigns for our clients. You'll work closely with the media planning and client teams, take ownership of day-to-day campaign performance, and help shape how we use Google and its tools to get results.

What you'll do
• Set up, manage and optimise Search and Performance Max campaigns across Google Ads
• Own keyword strategy, ad copy, bidding, budget pacing and audience signals
• Manage Product Feeds and Shopping campaigns for e-commerce and retail clients – including using digital media to drive offline visits and sales
• Run A/B tests and experiments on creatives, bidding strategies and audience signals
• Track conversions and performance through GA4, and make sure tracking is set up properly
• Monitor performance against client goals such as ROAS, CPC,



CPA (e.g. store visit, etc), and act on what the data shows
• Be on the lookout for category trends that can be used to optimise campaign coverage
• Prepare clear performance reports and insights for clients and internal teams
• Keep up with platform updates and share what's changing and how it affects our campaigns What we're looking for
• 2 to 4 years of hands-on SEM experience in an agency or in-house team
• Proven experience running PMax campaigns, with real examples of results
• Strong working knowledge of Google Ads, GA4 and conversion tracking
• Google Ads Search Certification
• Comfortable with data, and able to turn numbers into explicit recommendations
• Good communication skills and confidence working with clients and cross-functional teams
• Detail-oriented, organised and able to manage multiple campaigns at once
• Collaborative work ethic and curious mindset Nice to have
• Google Ads Certification in other products (e.g. Measurement, Shopping Ads / AI-Powered Shopping Ads, Display, Video)
• E-commerce or Shopping feed experience
• Exposure to Looker Studio or other reporting tools
• Experience across SEA markets, especially SG and MY
• Experience with Fashion or Retail brands (not a pre-requisite) Inclusion and Diversity We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. Keeping connected Please visit our website to find out more and connect with us on social. www.dentsu.com #LI-DNI

📌 PMAX Specialist (Bengaluru)
🏢 dentsu
📍 Bengaluru