About Musclemind Musclemind (Part Of Jakson Group) is an emerging force in performance-driven sportswear, blending innovative design, high-performance fabrics, and sustainable practices. As a digital-first brand, we empower athletes and fitness enthusiasts through gear that supports their active lifestyles. Position Overview We're looking for an experienced and energetic, hands-on Sales and Marketing Leader to accelerate revenue growth and elevate our brand visibility across digital channels, online/offline sale, formulating data-driven growth strategies and driving digital transformation at scale. Demonstrated expertise in building brands from ground up (0-1) by developing and executing high-impact marketing strategies, define workflows, processes, and culture to drive consistent execution, delivering consistent top-bottom line results and navigating complex, fast paced digital environments with agility and foresight.

Key Responsibilities
• Lead GTM strategy and launch seasonal promotions, product drops and positing, buyer persona development, messaging tailored marketing campaigns aligned with sports/fitness calendars.
• Define and drive content and brand marketing efforts, including influencer partnerships, ambassador programs and social media storytelling to build and sustain a coherent brand image using varied social media platforms.
• Develop CRM programs and ensuring quick response for the feedback received through these media helps scale the customer experience and community that deepen connection with the brand.
• Expand B2B channels through partnerships with gyms, sports teams,



wellness retailers, or corporate wellness programs in line with the brand’s vision.
• Managing and growing our online community presence across various platforms, including social media, forums and our company website.
• Lead cross-functional collaboration with product, operations and creatives to execute omnichannel strategies.
• Pilot projects & research competitors to evaluate the brand’s strategies to match or edge out the competition.
• A leader with an eye for detailing who heralds demographic and needs-based categorization and analyses of target audience using proper research methods.
• Champion and Lead Meta Ads, Google Ads, influencer marketing, SEO, affiliate programs, blog content, and educational campaigns on activewear innovation.
• Own the DTC sales funnel and identify opportunities to increase AOV, conversion rate, customer LTV by Optimizing CAC, ROAS, and new customer acquisition as per the targets. Qualifications
• 5-10 years of experience in sales and marketing, ideally within fashion apparel or athleisure industries.
• Proven success building and scaling DTC eCommerce brands.
• Deep understanding of AI landscape & digital tools: Shopify, Meta Ads, Google Ads, Klaviyo, GA4, Hotjar, etc.
• Passion for sports, fitness, and health culture with an understanding of the up-to-date athletic consumer.
• Strong leadership and team-building experience with the ability to drive accountability and results.
• Data-driven mindset with creative problem-solving ability. Budget : 5-8 LPA

📌 Brand & Growth Manager (Fashion Apparel) (Noida)
🏢 Musclemind
📍 Noida