• Performance Marketing Executive –

Job Description

Experience:
3 Years Job Summary We are looking for a results-driven Performance Marketing Executive with 3 years of experience in planning, executing, and optimizing digital marketing campaigns. The candidate should have solid knowledge of Google Ads, Meta Ads, ChatGPT Marketing, and AI-powered marketing tools.

Key Responsibilities
* Plan, execute, and optimize Google Ads and Meta Ads campaigns to generate leads and improve ROI.
* Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
* Create and manage Search, Display, YouTube, and social media advertising campaigns.
* Monitor CTR, CPC, CPL, conversion rate, ROAS, impressions, and overall campaign performance.
* Set up and monitor conversions using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
* Analyze campaign data and prepare regular performance reports with actionable insights.
* Perform A/B testing for ad copies, creatives, landing pages, audiences, and campaigns.
* Work with content and design teams to develop high-performing ad creatives and marketing content.
* Use ChatGPT and AI marketing tools for content ideas, ad copy creation, keyword research, audience research, campaign planning, competitor analysis, and marketing automation.




* Explore AI-powered marketing strategies to improve lead generation, personalization, customer engagement, and campaign efficiency.
* Use AI tools to analyze marketing data, identify trends, generate insights, and improve campaign performance.
* Optimize landing pages and marketing funnels to improve lead quality and conversion rates.
* Stay updated with the latest Google Ads, Meta Ads, SEO, AI marketing, and digital marketing trends.
Required Skills
* 3 years of experience in Performance Marketing / Digital Marketing
* Google Ads
* Meta Ads / Facebook & Instagram Ads
* Google Analytics 4 (GA4)
* Google Tag Manager (GTM)
* Meta Pixel and conversion tracking
* Keyword research and competitor analysis
* Lead generation and conversion optimization
* A/B testing and campaign optimization
* ChatGPT and AI-powered marketing tools
* Data analysis and performance reporting
* Strong communication and analytical skills Preferred Experience with Canva, WordPress, marketing automation tools, and AI-based content and analytics tools. Company : Techpragna Contact : (phone hidden) Email : [email protected] Adress : BTM Layout Bangalore #783, 1st Floor, 16th Main Rd, BTM 2nd Stage, Bengaluru, Karnataka 560076

📌 Performance Marketer (Bengaluru)
🏢 TechPragnaa
📍 Bengaluru