Role Description We are seeking a data-driven and results-oriented Performance Marketing Lead to drive customer acquisition, lead generation, and revenue growth through digital marketing campaigns. The ideal candidate should have hands-on expertise in paid media, analytics, campaign optimization, and marketing automation across multiple digital channels. Responsibilities ● Strategic Planning: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives. ● Campaign Management: Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.), ● Team Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives. ● Reporting & Insights: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements. ● Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights,



and areas for improvement. ● Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. ● Customer delight: And most importantly, LOVE customers and strive for the highest form of customer delight. Qualifications ● 2-5 years of experience in Performance Marketing ● Preferred experience in Ecommerce Industry ● Has previously handled a monthly budget of minimum 20 lacs. ● A good understanding of the principles and working of paid ads ● A creative mindset, contributing current ideas and able to interpret situations to overcome challenges ● Proficient in articulating your ideas well and communicating to relevant stakeholders ● Great excel and analytical skills Salary Range
- Rs 10-11 LPA

📌 Performance Marketing Lead (Gurugram)
🏢 Outwrk
📍 Gurugram